The business of monitoring, measuring and understanding social media
April 18, 2017
The Essential Social Networks Guide for Marketers, Falcon.io Paid and Earned: The Two Sides of Influencer Marketing, Insightpool Introduction to Full-Funnel Social Analytics, Simply Measured What Every Employer Needs to Know About Social Media and Web-based Background Checks, Social Intelligence ...
March 23, 2017
Mention Broadcast media coverage. Also, review site coverage. Salesforce Social Studio: emoji support, Facebook & YouTube engagement, new metrics cards. Symplur New Hashtag Finder. Twingly BlogRank rebalancing. Union Metrics New geo filters in Instagram and Twitter Trackers. Zoomph YouTube analytics....
March 21, 2017
Hootsuite announced that it has acquired a Snapchat analytics solution from Naritiv, a Los Angeles-based content marketing specialist. Naritiv's product team moves to Hootsuite in the company's new LA office. Last month, Hootsuite acquired LiftMetrix, a social analytics specialist specializing...
February 16, 2017
Buzz Radar Major release. Digimind Digimind Intelligence: Salesforce integration, watchlist usage statistics. Mentionlytics Filters as presets, improved search, reach metrics, word cloud, map, report by source, UI. Netvibes Major release. Percolate Analytics, campaign templates, Asset Manager. Socialdraft Guest and Manager roles. Union Metrics Facebook competitive analysis....
January 12, 2017
LeadSift New Account Based Sales module. Pulsar Redesigned content dashboard. Socialdraft Twitter reports updates. Spredfast Linkfluence integration. Tailwind New Tailwind for Instagram. Union Metrics UI refresh....
January 11, 2017
Companies in social media analysis changed ownership 20 times in 2016, down from 32 deals in 2015. Despite the slower pace, the logic underlying acquisitions continues from last year, with the majority representing portfolio plays, as companies extend their technology...
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