The business of monitoring, measuring and understanding social media
December 31, 2013
A look at SMA's acquisitions scorecard reveals that 18 companies in social media analysis changed hands this year, down from 24 last year. After big acquisitions by Salesforce and Oracle in 2012, this year's deals are generally smaller, although both...
October 31, 2013
Recently announced software updates: CyberAlert Manual coding options. Digimind Digimind Social: Sentiment analysis for German, Italian, Dutch, Russian, Swedish languages, influence rankings across all media types. Mention Archive, delete, workflow notification emails. Precise Media Platform+: new analytics engine, dashboards and...
October 10, 2013
Recently announced software updates: Blogmeter New Facebook and Twitter metrics. Buzzdetector Russian language support. Curalate Image tags, UI. Also, improved Instagram reporting. Engagor Personalized mailboxes, smart folders. MediaMiser SNAP 1.5: monitor specific Twitter accounts and Facebook pages, include/exclude specific publications,...
September 10, 2013
Recently released research and white papers: 7 Social Media Marketing + Strategies Executives Must Know, InfiniGraph How The Best Sales Professionals use CRM + Technology to Win, Introhive Avoiding #FAIL, ListenLogic The Quick Guide to Mobile-Friendly Social Media, Shoutlet Twitter...
September 3, 2013
The digital services group TO THE NEW announced its acquisition of ThoughtBuzz , a social media analysis company based in Singapore. The company is assembling a suite of services for marketing, content, and development, to which ThoughtBuzz adds social media...
August 9, 2013
Dachis Group added real-time marketing features to its existing social media analytics products to create its Real-Time Marketing Platform. The new tool is positioned to help clients find relevant trends, join trending online conversations as they happen, and measure results...
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