The business of monitoring, measuring and understanding social media
July 27, 2016
The private-equity investor Main Capital announced that has acquired "a substantial stake" in OBI4wan and OBILytics. The companies plan to apply the new investment toward expanding their product portfolio and growing their international business, including through acquisitions. The group is...
July 14, 2016
Affinio Twitter age and gender statistics, Topic Explorer (clusters), query refinement tool, audience cluster name suggestion, UI. BirdSong Analytics Expanded Twitter follower reports. Gnip Audience API now generally available. Meltwater Broadcast TV and radio coverage. NetBase Spredfast integration. Simply Measured New Social Analytics API, Tableau integration....
March 21, 2016
gShift announced that it has acquired the influencer marketing specialist InNetwork in an all-stock deal. gShift provides a platform for what it calls web presence optimization, which represents the evolution of search engine optimization in response to the emergence of...
March 17, 2016
Brandwatch New Query Wizard. Clarabridge Clarabridge CEM Analytics and Engagor: Image recognition from Ditto . Meltwater Facebook topic data. Sentiment WeChat and Line integrations. Socedo New lead-gen reports from Salesforce, Marketo and HubSpot integrations. YouScan Removal of user limits on all accounts. ZoomSphere Facebook Reactions analytics....
February 23, 2016
Attensity Europe announced its new name and market strategy. The company, now known as Sematell, describes itself as a "specialist provider of contact centre software." The ReplyOne product (formerly Respond) is a text analytics platform for processing written customer communication...
January 18, 2016
Companies in social media analysis changed ownership 32 times in 2015, down from 39 deals in 2014. The logic underlying acquisitions continues from last year, with the majority representing portfolio plays, as more companies pursue software suite strategies. The serial...
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