The business of monitoring, measuring and understanding social media
July 15, 2010
Recently announced software updates: NetBaseConsumerBase: more sound bites, grouping of similar emotions and behaviors, companies and products, improvements to the highlight widget. ObjectiveMarketernew UI, follower/fan management, new reporting interface, APIs. OvertoneOpenMic 5.3: hybrid text analysis engine, multiple word analyses and...
May 5, 2010
uberVU has released new SMA applications for the iPhone and Google Apps. The free iPhone app has search and monitoring in the first release. Reply and analytics capabilities are planned. The Google app integrates the user's uberVU account into the...
March 9, 2010
Recently released research and white papers: 2010 Marketing Trends Study (PDF), Anderson Analytics and MENG Practical Social Media Measurement & Analysis (PDF), Radian6...
December 10, 2009
Recently announced software updates: ObjectiveMarketerWeb analytics integration. Radian6Automated sentiment analysis....
July 15, 2009
Alterian plc (LON: ALN) has announced its acquisition of Techrigy. The all-stock deal is reported to be worth between $0.6 million and $4.1 million, depending on performance, plus the assumption of $0.9 million in shareholder loans. Alterian offers a marketing...
July 7, 2009
Phase2 Technology has announced Tattler (app), an open-source social media monitoring tool based on the Drupal platform, with text analytics using Open Calais. Tattler evolved from The BuzzMonitor, which was originally developed by the World Bank and a group of...
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