The business of monitoring, measuring and understanding social media
September 6, 2012
Adobe announced that its social media analytics product, Adobe Social, is now generally available. SMA: Adobe Systems blog post blog post video...
September 6, 2012
Syncapse announced the launch of its Analytics Suite as a standalone product. SMA: Syncapse press release blog post...
August 9, 2012
Recently announced software updates: AwarenessSocial prospecting, profile database, and prospect scoring (blog post). LivebuzzFacebook analytics. MutualMindContent analyzer, new reach analytics options, keyword grouping, keyword performance analytics, location filtering, reach metrics for Facebook and Twitter, query syntax validation. SpredfastIndividually customizable workspaces....
August 7, 2012
Recently released research and white papers: Why Targeting Mommy Bloggers is a Broken Outreach Model, Appinions Becoming a Social Media Star, Argyle Social 6 Mind-Blowing Social Media Stats and What They Mean for Marketers, Awareness Social Analytics & Intelligence: Converting...
May 29, 2012
Recently released research and white papers: State of Market Intelligence 2012, Digimind Leading Through Connections, IBM 2012 Upfronts Viewer Trends Report (PDF), Networked Insights Technology Forecast: Reshaping the Workforce with the New Analytics, PwC Social Media Strategy for Higher Education,...
April 30, 2012
Traackr launched Traackr One, a marketplace for influencer lists built with its platform. The system offers subscriptions to preconfigured lists, including updates, profiles, analytics, and activity monitoring. blog post SMA: Traackr...
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