The business of monitoring, measuring and understanding social media
October 14, 2014
Recently released research and white papers: From Social Business to Big Data: Insights from Kantar Media CIC’s 2013-2014 China Enterprise Social Business Survey, CIC 9 Social Media Guidelines for Wealth Management Firms, Hootsuite A Quick Guide to Basic Twitter Analyses,...
August 25, 2014
Evolve24 announced its merger with Sherpa Analytics, another company started by Evolve24 founder Anthony Sardella. The combined company has taken the Evolve24 name and plans to continue with both companies' products for social media intelligence in commercial, government and non-profit...
April 17, 2014
Dun & Bradstreet (NYSE: DNB) announced that it has acquired the Fliptop social data matching business, which matches email addresses to individual profiles that include social network accounts. D&B plans to integrate the acquired technology as an enrichment to its...
March 13, 2014
Google announced that it is shifting its investments in the Wildfire Social Marketing Suite to integrating Wildfire with the company's ad tech platform. The Wildfire product line will continue to be supported, but Google is ending work on new features...
March 6, 2014
Colligent has rolled out its new name and a software update. Both the company and its software platform—previously Affinity Map—have been rebranded Affinity Answers. As CEO Sree Nagarajan explained, "The name reflects our own belief that we're not simply providing...
February 4, 2014
Integritie released SMC4 Observer, a social media monitoring and management platform for schools and police agencies that focuses on identifying threats from bullying, self harm or violence. A free trial is available. product sheet (PDF)...
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