The business of monitoring, measuring and understanding social media
January 12, 2021
Companies in social media analysis changed ownership 20 times in 2020. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.
December 18, 2020
Brands need to monitor unconventional sources for criminal activity that affects them and their customers. From stolen credentials to hacktivist plans, deep and dark web channels contain essential information.
November 29, 2020
Visual content dominates the biggest social media platforms and usually doesn’t include text with the brands that appear in it. Visual analysis adds image recognition to social media intelligence, so brands can find and work with these mentions.
November 29, 2020
Operational agreement transfers customers and employees
November 23, 2020
Audience analytics meets audience promotion and first-party data
October 20, 2020
New for 2021! SMA invites posts from anyone in the industry. If you'd like to write for us, please note these guidelines: Posts must focus on one of the site’s major themes: The evolution of social media analysis Vertical markets...
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