The business of monitoring, measuring and understanding social media
January 7, 2013
Visibli announced a new company name, SharedBy.co, and a new monitoring platform, Keyhole. SharedBy offers a social sharing toolbar and associated analytics for engagement management. Keyhole is in private beta; a preview screenshot indicates a focus on Twitter analytics. SMA:...
November 12, 2012
Nielsen and NM Incite announced the acquisition of SocialGuide, the developer of a platform for analyzing and engaging television-related conversations in Twitter. The companies plan to integrate SocialGuide into NM Incite and focus on quantifying the relationship between social TV...
November 6, 2012
CrisisVu announced the launch of its real-time social media monitoring and visualization platform with a live demo based on today's US presidential election. The tool uses keyword queries to feed a constantly updating topic map that highlights new and trending...
September 11, 2012
DataSift launched DataSift Financial, a prepackaged data feed focused on stock and company information for clients in financial services. SMA: DataSift press release...
September 6, 2012
HootSuite announced that it has acquired Seesmic. The company plans to continue its focus on the business market and will transition Seesmic's business customers to the HootSuite platform. Seesmic's consumer users will be encouraged to find other options. SMA's acquisitions...
July 10, 2012
Keeping track of acquisitions in social media analysis is usually easy: when a company in the industry buys, or is bought by, another company, it counts. Some of the recent deals complicate things. Companies that bought their way into SMA...
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