The business of monitoring, measuring and understanding social media
February 13, 2018
Influencer Marketing: Identify the most relevant influencers for your audience, Audiense Focus on the Customer: 25 key tactics for customer lifecycle marketing, SentiOne ...
January 8, 2018
Companies in social media analysis changed ownership 29 times in 2017—up from 20 in 2016, though some unusual transactions fuzzed the count. As usual, most transactions are portfolio plays, companies adding to their technology and services capabilities. Serial acquirers were...
June 5, 2017
OneQube announced that it has acquired Internet Media Labs and Them Digital, and that it has launched its new product portfolio focused on audience automation. The acquisition of New Media Labs represents a reconsolidation of existing relationships (NML introduced oneQube...
May 5, 2017
Notified announced an agreement with Lissly to acquire its media monitoring product. Lissly says it plans to refocus on its media and digital analysis services. This is the second such deal in six months for Notified, which acquired the media...
April 20, 2017
As part of a plan announced last year to refocus on its core language technology business, SDL is transferring its social intelligence business to Social Data Intelligence (SDI). The transaction includes a token payment of £1, and SDL will subscribe...
January 11, 2017
Companies in social media analysis changed ownership 20 times in 2016, down from 32 deals in 2015. Despite the slower pace, the logic underlying acquisitions continues from last year, with the majority representing portfolio plays, as companies extend their technology...
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