The business of monitoring, measuring and understanding social media
December 10, 2015
The Swiss marketing agency Goldbach Interactive has posted the results of its annual review of social media monitoring tools. Companies making the top 10 list this year are Brandwatch , Buzzcapture , Engagor , Linkfluence , Media Focus , Oracle , Synthesio , Sysomos , Talkwalker and VICO ....
March 19, 2015
Meltwater Major update. Notified New Twitter analytics. Oracle Oracle SRM: Instagram and Weibo integration. Pulsar New image-only and link-only searches. Sendible Custom user hierarchies, shuffle Smart Queues, new email template builder....
January 5, 2015
2014 saw 39 companies in social media analysis change hands, a big jump from the 18 in 2013. Continuing an ongoing trend, most of the year's deals involved strategic technology acquisitions or specialist firms joining bigger companies, often to add...
December 4, 2014
DataSift announced VEDO FOCUS, a new text classification engine that categories everything in its social media data services. Using a taxonomy with more than 450,000 topics, the new service enables initial queries based on topics rather than keywords. press release...
November 13, 2014
The University of Queensland announced the spinout of Hypermancer , a social media monitoring tool developed by Andrew Smith, who earlier founded Leximancer to commercialize his work in text analytics. Hypermancer promises a quick and easy tool for finding online...
October 23, 2014
Recently announced software updates: AlchemyAPI Spanish language sentiment analysis, structured entities, type hierarchies, link extraction, Twitter hashtag and username decomposition, new Authors Extraction endpoint, Cleaned+Xpath mode. Appinions New features for content marketing. BrandViewer Facebook results included in geolocation-based monitoring. eCairn...
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