The business of monitoring, measuring and understanding social media
March 6, 2012
Recently released research and white papers: Voice of the Customer Analysis: Focus on Banking Industry, Attensity Uncovering the Gems: Market Research with Social Media Monitoring, Brandwatch Crisis Management in the Microblog Era, CIC and Ogilvy PR...
January 18, 2012
MediaMiser announced that it has acquired InfoGlutton Solutions. The company expects to incorporate InfoGlutton's technology into MediaMiser Enterprise and a new, standalone social media analysis product. InfoGlutton previously focused on the restaurant and hospitality industry. SMA's acquisitions scorecard press release...
February 8, 2011
Vocus announced that it has acquired Engine 140, a software developer focused on influencer identification and engagement on Twitter. Engine 140 co-founders You Mon Tsang and Dan Gartung, who previously started Biz360, will join Vocus. SMA's acquisitions scorecard press release...
January 20, 2011
Jodange relaunched as Appinions a few weeks ago, introducing a new lineup of products for researchers and publishers. The company continues to differentiate itself by focusing its analysis on opinions and those who hold them, as opposed to media and...
November 11, 2010
Recently announced software updates: ActionlyLanguage and location filters for Twitter, user-editable sentiment, Facebook demographics. BrandwatchCustomizable categories, UI, performance improvements. LithiumFacebook coverage. NetBaseConsumerBase: Strict brand match filter, personal narrative filter, brand focus wizard. Radian6Proximity search, query builder, special character support, percent...
November 3, 2010
Colligent launched its tool for analyzing consumer affinities revealed in online social network activity. The system counts actions (such as favorites, likes, and retweets) in the top social networks to determine fan engagement with a large set of identified entities....
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