The business of monitoring, measuring and understanding social media
July 15, 2014
NetBase announced that it received $10.2 million in a series D round that brings the company to a total investment of $51.8 million. The round included SAIF Partners and existing investors Thomvest Ventures, Altos Ventures and WestSummit Capital. press release...
April 23, 2014
NetBase launched LIVE Pulse, a suite of real-time analytics views for display and mobile applications. The lineup starts with Brand Pulse, a summary of recent activity around a single brand, and will expand with Competitor Pulse, Trend Pulse, Leader Board...
April 8, 2014
Recently released research and white papers: Social partners in customer care: How to integrate social media into contact centres, Brand Embassy Social Listening for the Travel & Hospitality Industry, Brandwatch Social media monitoring en webcare in de bankensector, Coosto Social...
April 1, 2014
Recently released research and white papers: Media Monitoring 2014: The Ultimate Guide, CyberAlert Integrierte Kampagnen: Wirkmechanismen und Erfolgsfaktoren (PDF), Ebiquity Have You Outgrown Your Social Analytics Solution, NetBase How Top Brand Marketers Use Twitter for Customer Service, Simply Measured Drive...
February 25, 2014
Recently released research and white papers: The Path to Social Media Intelligence: Assessing Your Organization, HootSuite How To Build a Social Command Center in 30 Days, NetBase Winter Olympics Conversation Analysis (PDF), Networked Insights Mapping Twitter Topic Networks: From Polarized...
December 30, 2013
Companies in social media analysis announced receiving over $465 million in new investments in 2013, up dramatically from $190 million in 2012 (both totals exclude the value of investments whose value was unannounced). Here's a recap of the year's investment...
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