The business of monitoring, measuring and understanding social media
February 11, 2016
Buzzilla Webhose.io: historical archive access. Coosto PR Value metric (AVE). Geofeedia Periscope, Vine, and VK coverage. Mention New Insights Center: listening, competitive and Twitter dashboards. MutualMind Improved Keyword Syntax Tree to visualize proximity and NOT terms. NetBase Facebook Topic Data. Sendible Trust Flow metric from Majestic. VinTank In-platform...
January 26, 2016
Case Study: Miss Earth South Africa 2015, amaSocial 5 Geheimnisse erfolgreicher Social Media Frühwarnsysteme, bc.lab The Hidden Value of a Social Strategy, Brandwatch Infinite Possibilities: Understanding Public Opinion Online, BrightPlanet Brand Passion Report: Luxury Brands 2016, NetBase Examining Governmental Use...
January 18, 2016
Companies in social media analysis reported taking in over $445 million in new investments in 2015, up slightly from the previous year's $420 million (the 2014 total excludes the value of investments whose value was unannounced). Here's a recap of...
December 15, 2015
The New Normal: Audience Marketing in the Age of You, NetBase Barómetro Político: Especial Elecciones Generales 2015, Séntisis 2015 Instagram Industry Report, Simply Measured The Smart Social Report: Volume Three, Spredfast Battle of the Brands: 10 Ecommerce Brands Go Head...
November 12, 2015
Conversocial Facebook Messenger integration. NetBase New Audience3D (profiling based on Twitter’s Audience API). NewsWhip Spike: Reddit coverage. Pulsar Clusters 2.0. Also, Historics preview by day. Salesforce Explore Workbenches in Analyze, new English sentiment engine, Android app (beta), API, data export, in-app notifications, LinkedIn and Instagram...
October 22, 2015
Gnip New Insights APIs (Engagement and Audience). Mediatoolkit Updated Android app. Mention New reach and share metrics. NetBase Audience 3D (Twitter Audience API integration). Networked Insights Kairos Audience Insights (Twitter Audience API integration). Spredfast Twitter Collections API integration. Also, IBM Universal Behavior Exchange integration. Sysomos MAP: major...
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