The business of monitoring, measuring and understanding social media
March 17, 2015
Balancing Human Data Intelligence and Consumer Trust, DataSift The Rise of The Digital Consumer, EngageSciences Listen Up! the Definitive Guide to Social Listening for Smarter Business, Meltwater Brand Passion Report: Top 100 Most Loved Brands, NetBase Social Media Trends 2015,...
March 13, 2015
NetBase announced that it has received $24 million in a Series E financing round led by new investor Spring Lake Equity Partners. Existing investors Thomvest Ventures, Altos Ventures, and WestSummit Capital also participated. NetBase says it plans to use the...
February 24, 2015
Social Listening in Practice: Campaign Measurement, Brandwatch The CX Files (series), Clarabridge What If 24/7 Social Customer Service Is Not An Option, Engagor NetBase Brand Passion Report: Luxury Brand Retailers, NetBase Out of the Dark Ages: The Rise of Social...
December 31, 2014
Companies in social media analysis reported taking in over $420 million in new investments in 2014, down from last year's $465 million (both totals exclude the value of investments whose value was unannounced). Here's a recap of the year's investment...
September 23, 2014
Recently released research and white papers: The Definitive Guide to Social Customer Service (update), Conversocial 2014 Measurement Handbook, CyberAlert Financial Services: 4 Social Media Strategies for Business Success, HootSuite Real Insight: Real Time—Marketing’s Social Evolution, NetBase / CMO Council The...
July 17, 2014
Recently announced software updates: Datafiniti New user agent for crawler. Ditto Increased sample size, sort by popularity, compare social impressions, recent photos on influencer pages, top hashtags histogram. Local Measure Google Chrome plugin for real-time alerts. Mashwork Canvs: compare reactions...
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