The business of monitoring, measuring and understanding social media
January 27, 2015
Social Listening in Practice: Reputation & Crisis Monitoring, Brandwatch Engage and Influence Consumers on Visual Social Media Channels, Cision CES 2015, Evolve24 Quarterly Instagram Network Study, Q4 2014, Simply Measured Measuring Sentiment and Benchmarking Success: A Guide to Synthesio’s Social...
December 31, 2014
Companies in social media analysis reported taking in over $420 million in new investments in 2014, down from last year's $465 million (both totals exclude the value of investments whose value was unannounced). Here's a recap of the year's investment...
November 13, 2014
Recently announced software updates: Actiance Streamlined LinkedIn profile edit review process, allow/block features for LinkedIn mobile site. Bottlenose Bottlenose Lite (original beta) to shut down in January. Brandchats LinkedIn Groups coverage. Buzzcapture New Android app. EngageSciences Major release. Improved campaign...
November 6, 2014
Recently announced software updates: Buzzcapture Broadcast media coverage. Engagor Google Analytics integration, upload pictures to Facebook, rule-based alerts on mobile app. Also, new Android app. Locowise Facebook Ad Account integration. Networked Insights Target custom audiences in demand side platforms (DSPs)....
July 31, 2014
Recently announced software updates: Actiance Import APIs, content capture & archiving, autoposting from content library. Brandwatch New Twitter Hindsight (access to complete history). pr Conversocial Instagram integration. Local Measure Filter by post type (photo, Instagram video, Facebook review), filter notifications...
June 10, 2014
Recently released research and white papers: Social Listening: Household & Personal Care Goods, Brandwatch Advanced Guide to Content Promotion, Buzzstream Guide to Social Customer Service, HootSuite The CMO’s Social Media Handbook, Peter Friedman, LiveWorld Content Finds the Customer, SDL KPIs...
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