The business of monitoring, measuring and understanding social media
February 5, 2013
Recently released research and white papers: Marketing Through Trust: Leveraging Influence in the Customer Purchasing Process, Appinions China's Social Business Development Road Map, CIC CMO Guide to Super Bowl Marketing, Networked Insights Social Business Textbook, Spredfast...
October 9, 2012
Recently released research and white papers: Olympics Sponsors, General Sentiment Social Media around the World 2012, InSites Consulting Dissecting “Buzz”—It’s not what you think it is (docx), KDPaine & Partners How to Spend the Minimal Effective Amount on Media, Networked...
September 18, 2012
Recently released research and white papers: More Americans Using Mobile Apps in Emergencies, American Red Cross The Influencer Continuum™: From Influencer to Super Advocate™ (PDF), Appinions The State of Social Marketing Report, Awareness How to Spend the Minimal Effective Amount...
August 9, 2012
Recently announced software updates: AwarenessSocial prospecting, profile database, and prospect scoring (blog post). LivebuzzFacebook analytics. MutualMindContent analyzer, new reach analytics options, keyword grouping, keyword performance analytics, location filtering, reach metrics for Facebook and Twitter, query syntax validation. SpredfastIndividually customizable workspaces....
May 29, 2012
Recently released research and white papers: State of Market Intelligence 2012, Digimind Leading Through Connections, IBM 2012 Upfronts Viewer Trends Report (PDF), Networked Insights Technology Forecast: Reshaping the Workforce with the New Analytics, PwC Social Media Strategy for Higher Education,...
May 1, 2012
Recently released research and white papers: Social Media Lead Generation, Brandwatch Le numérique dans la campagne électorale pour Renaissance Numérique (PDF), Lingway / Image et dialogue How to Spend the Minimal Effective Amount on Media, Networked Insights 5 Steps to...
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