The business of monitoring, measuring and understanding social media
January 8, 2018
Companies in social media analysis changed ownership 29 times in 2017—up from 20 in 2016, though some unusual transactions fuzzed the count. As usual, most transactions are portfolio plays, companies adding to their technology and services capabilities. Serial acquirers were...
January 8, 2018
Companies in social media analysis reported taking in more than $194 million in new investments in 2017, down from the previous year's $225 million (totals exclude the value of investments whose value was unannounced). In retrospect, total investment in the...
December 14, 2017
American Family Insurance announced that it has acquired Networked Insights to accelerate its digital transformation efforts. American Family, a client and earlier investor in Networked Insights, plans to maintain it as a subsidiary, serving its own clients, in addition to...
April 18, 2017
The Essential Social Networks Guide for Marketers, Falcon.io Paid and Earned: The Two Sides of Influencer Marketing, Insightpool Introduction to Full-Funnel Social Analytics, Simply Measured What Every Employer Needs to Know About Social Media and Web-based Background Checks, Social Intelligence ...
April 4, 2017
Networked Insights introduced Audience.ai, a marketing tool for identifying, understanding and targeting audiences based on online conversations. press release...
February 9, 2017
Affinio LinkedIn coverage. Brandwatch New Dashboard Wizard. pr Keyhole Instagram follower insights. Linkfluence Radarly: Spredfast integration. Nuvi LexisNexis, Stack Overflow and VK coverage. Sprout Social New Instagram scheduling workflow....
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