The business of monitoring, measuring and understanding social media
February 22, 2017
Meltwater announced that it has acquired Wrapidity for its artificial intelligence technology. A spinout from Oxford University, Wrapidity is expected to strengthen Meltwater's analytics software and its ability to address new, high-volume data sources. Meltwater recently closed on $60 million...
January 11, 2017
Companies in social media analysis changed ownership 20 times in 2016, down from 32 deals in 2015. Despite the slower pace, the logic underlying acquisitions continues from last year, with the majority representing portfolio plays, as companies extend their technology...
August 16, 2016
How To Use Social Data To Win New Business And Retain Clients, Audiense Ideas from the Experts: Social Consumer Market Insights and Social Listening for the Food and Beverage Industry, Brandwatch URL to IRL: How Digital Marketing Drives Conversation, Online...
July 14, 2016
Affinio Twitter age and gender statistics, Topic Explorer (clusters), query refinement tool, audience cluster name suggestion, UI. BirdSong Analytics Expanded Twitter follower reports. Gnip Audience API now generally available. Meltwater Broadcast TV and radio coverage. NetBase Spredfast integration. Simply Measured New Social Analytics API, Tableau integration....
March 30, 2016
Meltwater announced that it has acquired Encore Alert, the developer of a system for delivering prioritized alerts based on social media activity. The Encore Alert team joins Meltwater to continue working on the Smart Alerts product and integrate with the...
March 17, 2016
Brandwatch New Query Wizard. Clarabridge Clarabridge CEM Analytics and Engagor: Image recognition from Ditto . Meltwater Facebook topic data. Sentiment WeChat and Line integrations. Socedo New lead-gen reports from Salesforce, Marketo and HubSpot integrations. YouScan Removal of user limits on all accounts. ZoomSphere Facebook Reactions analytics....
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