Methods and Implementation

From the basics of monitoring to the future of intelligence platforms, we sort it out and make the connections to your operation. We know the industry standards, and we’re inventing new ones that build on the combined experience of diverse analytical communities.

We approach the analytics market with an eye for expanding the analyst’s toolkit, giving you more options for useful analysis of social media data.

Strategic Alignment
Align intelligence capabilities and analytics data to objectives and mission. Feedback loops to preserve alignment.

Sources, Methods & Metrics
Global and local sources, the market for social media data, industry-standard vs. standout analytical methods, standard vs. strategic metrics.

Business Functions & Processes
Selecting tools to support job roles with clear objectives that support the organizational mission. Intelligence to support business roles and processes.

Process Evolution
Feedback loops to improve intelligence value, changing online behavior patterns, evolving tools market, new inventions in supporting technologies.

With our expansive view of the analytics market, we’re aware of more approaches to finding the value in the data. If your current approach to social media isn’t leading you to the insights you were looking for, ask us about more options.

Some of the tools in our toolbox:

  • Sentiment analysis
  • Influence analysis
  • Text analytics
  • Social media analytics
  • Social network analysis
  • Geospatial analysis
  • Temporal analysis
  • Event detection
  • Source profiling