Markets and Strategies

It’s more than marketing, PR and customer service. We explore the wider market to uncover specialists who bake social media intelligence into tailored applications for functional and vertical markets, and we guide clients through these expanded options.

Social Media Intelligence in Context
Existing online environment and capabilities, related processes and organizations, combining data sources. How and why.

Emerging Capabilities
New data sources and types, analytical methods, user scenarios. Vendor business strategies that create new options for customers.

International Markets
Social media are a global phenomenon with local characteristics. Language, culture, locally important channels and behaviors. Local vs. international suppliers.

Specialized & Unusual Uses
Applications beyond marketing, communications and customer service. Security, risk, finance, news, government… What next?

How we can help:

  • Executive briefings & training workshops
  • Strategy development
  • Analytics & intelligence playbooks
  • Vendor selection
  • Custom analytics systems

Contact us to learn more.