Analytics Methodologies

Keyword monitoring in social media is just the start. Social media sources provide a rich source of structured and unstructured data for monitoring and analysis. With our expansive view of the analytics market, we’re aware of more approaches to finding the value in the data. If your current approach to social media isn’t leading you to the insights you were looking for, ask us about more options.

Some of the tools in our toolbox:

• Sentiment analysis
• Influence analysis
• Text analytics
• Social media analytics
• Social network analysis
• Geospatial analysis
• Temporal analysis
• Event detection
• Source profiling