The business of monitoring, measuring and understanding social media
October 25, 2019
Falcon.io, a division of Cision, announced that it has acquired Unmetric. The company plans to merge the Unmetric product into the Falcon.io platform, continuing its strategy of building a unified social media marketing platform. SMA's acquisitions scorecard press release Falcon.io...
January 11, 2018
BirdEye New Goals tool. Brandwatch Emoji analysis. Buzzlogix New SocialMessenger module. Canvs Automated airing summary report. eClincher Post approval. Also, Instagram Carousel support. Mention Improved reports. Sendible Tailor posts for specific networks. Sprinklr Gallery: new UGC curation tool. Talkwalker Alerts: Twitter coverage....
April 11, 2017
Sprinklr announced an ambitious expansion of its software platform from social media management to customer experience management. Its new Experience Cloud retains the core social media capabilities and introduces new modules for marketing, advertising, research, care, and commerce. press release...
January 28, 2016
Sysomos announced SET (Sysomos Everything Together), a unified environment linking its MAP, Heartbeat, Influence and Optimize products. The new integration adds single sign-on, data sharing and workflow across the existing applications. SET is available now in beta. press release blog...
January 5, 2015
2014 saw 39 companies in social media analysis change hands, a big jump from the 18 in 2013. Continuing an ongoing trend, most of the year's deals involved strategic technology acquisitions or specialist firms joining bigger companies, often to add...
June 17, 2014
Recently released research and white papers: Social Media Measurement Framework User Guide, AMEC Social Media in Technology: A Unified Strategy for Success and Evaluation Guide: Social Media Education Programs, HootSuite The When, Where, Who, and How of Communicating Online to...
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