The business of monitoring, measuring and understanding social media
August 6, 2013
Recently released research and white papers: Reputation Management in the Case of Paula Deen & Food Network, Crimson Hexagon 3 Ways Sports Organizations Use Social Media to Increase Fan Loyalty, HootSuite Reddit: An introduction for communications professionals, MediaMiser #StandWithRand: How...
February 4, 2013
According to a report by Business Insider, Twitter has acquired Bluefin Labs , a social media analysis provider that specializes in linking social media data to television programming and advertising. Update (5 Feb): Twitter and Bluefin Labs have announced the...
September 13, 2011
Twitter announced Twitter Web Analytics, a tool for web owners to analyze traffic they receive from Twitter. An API is planned. The new tool is the result of Twitter's acquisition of BackType this summer. via GigaOM...
July 5, 2011
BackType announced that it has been acquired by Twitter . The company's BackTweets product will now be free to current users, but new registrations will not be accepted. The BackType product and API services will be discontinued. SMA's acquisitions scorecard...
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