The business of monitoring, measuring and understanding social media
May 14, 2015
Lexalytics Semantria: new wizard and GUI, updated Semantria Online Configurator. Mention New Influencer Score. SDL Updated Social Media Monitoring and Customer Journey Analytics applications, both now part of SDL Customer Experience Cloud. blog post SocialCentiv Updated Campaign Builder, inline editing, add locations by zip...
February 24, 2015
Social Listening in Practice: Campaign Measurement, Brandwatch The CX Files (series), Clarabridge What If 24/7 Social Customer Service Is Not An Option, Engagor NetBase Brand Passion Report: Luxury Brand Retailers, NetBase Out of the Dark Ages: The Rise of Social...
February 19, 2015
Recently announced software updates: Brandwatch Improved coverage: Facebook, Youtube, Flickr, YouTube, Flickr. VKontakte. Also, premium Chinese coverage. Coosto Radio and television coverage from Media Distillery. Expion UGC approval process, tagging, improved dashboards. Tracx Image recognition from Ditto ...
February 5, 2015
Recently announced software updates: Brandwatch Automated reports. Pulsar Instagram coverage. Also, new Content tab. Sindup New UI. Tracx Tracx 5.2: reply to Facebook comments, Instagram engagement, follow-up notifications, collecting YouTube dislikes and unpublished Facebook posts....
February 2, 2015
Tracx announced that it has received $18 million in a series C investment round led by Edison Partners. Existing investors Flybridge Capital, Mousse Partners, and Klingenstein, Fields & Co also participated. Tracx plans to use the money to fund staff...
October 2, 2014
Recently announced software updates: Brandwatch Vizia: redesigned Admin section. Conversocial Cirrus (contact center) integration. HootSuite Updated Synaptive YouTube app: bulk upload and schedule videos, increased search/monitor streams, UI. IQBuzz New HTML UI replaces Flash. Locowise User-defined dashboards. Also, hashtag analytics....
June 5, 2014
Recently announced software updates: Brandwatch Spredfast Engage Button integration. HootSuite New content suggestion. Lexalytics Korean language support. Simply Measured Removing PTAT and other legacy Facebook metrics. SocialAppsHQ Social media monitoring removed from free version. Sprout Social PDF export of reports....
May 20, 2014
Recently released research and white papers: Social Customer Segmentation, Tracx The Beginner’s Guide to Social Media Metrics, uberVU...
April 3, 2014
Recently announced software updates: Echobot New social interaction module. Engage121 PicMonkey integration. HootSuite New Sina Weibo Analytics and Tencent Weibo Analytics apps, improved Sina Weibo and Tencent Weibo apps. Also, new Marketo integration. IQBuzz Foursquare coverage. M-Brain M-Adaptive: major update....
January 23, 2014
Recently announced software updates: DataSift VEDO: new classifiers: customer service routing, product purchase stage, distinguish content created by people vs. organizations. Location-based classifiers: major airports, NBA arenas, NFL stadiums. Improved classifiers: professions & roles, Twitter source categories. HootSuite Localized for...
November 19, 2013
Recently released research and white papers: Como impulsionar seu e-commerce com as mídias sociais, Kátia Furtado / Scup Facebook Insights: 10 Metrics and Tactics That Matter, Simply Measured Social Media Engagement and Perception as a Measure of Brand Health, Tracx...
September 26, 2013
Recently announced software updates: Augure UI refresh to reflect rebranding and consolidation of iMente acquisition. Brandviewer Facebook commenting, filter by mesoregion, filter by group, top 20 mesoregion chart, custom report generator. Crowdbabble Instagram analytics. DataSift Historic Preview. Gnip Search API...
February 16, 2012
Tracx announced the close of a $4.4 million round in Series B funding led by Flybridge Capital Partners and Revel Partners. The company also announced the launch of its social media management platform. press release...
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