The business of monitoring, measuring and understanding social media
November 2, 2015
Sprinklr announced that it has acquired Booshaka, an audience segmentation specialist that links customer data across social, web, mobile, ecommerce, and CRM systems. Booshaka's technology generates segments that can sync to Facebook and Twitter as custom audiences. Booshaka’s ten-person team...
July 30, 2015
Echosec Major update: filtering by feeds, universal search bar, date and time filter, improved drawing tools, real-time streaming. Falcon Social Facebook topic data. Mention Tags. Sprinklr New Benchmarking module. TrendKite Google Analytics integration. Zubit Historical Twitter data to 2006....
July 2, 2015
Conversocial Hashtag and geo-location monitoring on Instagram. Geofeedia Updated Instagram map widget. Little Bird Social Capital (Twitter analytics). NetBase Tags, user-adjusted sentiment. pr Proxem New Ontology-Based Topic Detection API. Sotrender Post tagging. Trackur New 7- and 30-day historical views. webLyzard New UI, Share of Voice metric, configuration wizard,...
June 2, 2015
Sprinklr announced that has acquired NewBrand for its location-based customer intelligence capabilities. NewBrand's staff is expected to remain with the company, and its Washington, DC office becomes Sprinklr's newest office. NewBrand is Sprinklr's fourth acquisition of 2015, following Pluck in...
May 14, 2015
Lexalytics Semantria: new wizard and GUI, updated Semantria Online Configurator. Mention New Influencer Score. SDL Updated Social Media Monitoring and Customer Journey Analytics applications, both now part of SDL Customer Experience Cloud. blog post SocialCentiv Updated Campaign Builder, inline editing, add locations by zip...
May 5, 2015
B2B Social Media Report, Brandwatch The Social Media Landscape in Brazil, Sprinklr ...
April 30, 2015
In the third deal of 2015, Sprinklr announced that is is acquiring the social media analysis firm Scup to establish its presence in the Brazilian market. This latest step in Sprinklr's expansion push brings the company both additional customers and...
April 8, 2015
Sprinklr announced that it has acquired Get Satisfaction to extend the multi-channel customer care capabilities of its Experience Cloud platform. In a blog post, Sprinklr CEO Ragy Thomas explains the company's vision to create a single platform to link customers'...
March 31, 2015
Sprinklr announced its new Experience Cloud, which extends the company's social media management portfolio into touchpoints on web sites and in commerce. The company also announced that it has received $46 million in a new investment round led by existing...
March 31, 2015
The Innovator’s Guide to Social Customer Care, Brand Embassy Social customer service 2.0: Is your enterprise ready, Conversocial / Ovum The Geosocial Marketer’s Roadmap, Geofeedia What Is Social Analytics, Simply Measured The Survival Guide to Customer Experience: 20 CXM Experts...
February 26, 2015
Sprinklr announced that it has acquired Pluck, a developer of integrated social community platforms. SMA's acquisitions scorecard blog post...
January 20, 2015
Knowledge is Power: A White Paper on Enterprise Intelligence, AMI Preparing the Enterprise for a New Social Customer Service Model, Conversocial 2015 Customer Service Trends to Watch, Parature The Complete Social Media Competitive Guide, Simply Measured The Future of Customer...
December 9, 2014
Recently released research and white papers: Social Listening in Practice: Influencer Marketing, Brandwatch 2015 Social Marketing Planning Guide, Simply Measured Top 25 Restaurant Brands in Social, Sprinklr Social Snapshot: Insurance, uberVU...
November 4, 2014
Recently released research and white papers: Are Theme Parks Making the Most of Social Customer Service, Conversocial The Missing Billion: How web analytics is wiping the emerging world off the map, GlobalWebIndex How to Gain Actionable Insights from Social Media,...
October 7, 2014
Recently released research and white papers: The Definitive Guide to In-House Paid Social, Sprinklr Automotive Industry Trends Revealed through Social Conversations and Industry Trends Revealed through Social Conversations: Travel & Hospitality Edition, uberVU...
September 16, 2014
Recently released research and white papers: 3D Printing: Industry Influence Study, Appinions Social Media: Arrêtez le bullshit et augmentez enfin vos performances, Bringr How to Excel as a Social Media Manager, HootSuite 10 Steps to Successful Employee Advocacy, Sprinklr...
September 3, 2014
In its third acquisition this year, Sprinklr announced that it has bought Branderati for its influencer and advocacy solution. Sprinklr's other acquisitions were Dachis Group in February and TBG Digital in August. SMA's acquisitions scorecard press release blog post...
August 26, 2014
Recently released research and white papers: Organizing Your Social Business and Scaling Social Media: The Path to Social Media Starts With Executive Buy-In, HootSuite Facebook Business Essentials, Meltwater Building a Global + Local Social Media Strategy, Simply Measured Data Drives...
August 14, 2014
Sprinklr announced the acquisition of TBG Digital to grow its ability to manage paid, earned and owned social media on a converged platform. SMA's acquisitions scorecard press release blog post TBG video announcement...
August 5, 2014
Recently released research and white papers: Social Listening for the Food & Beverage Industry, Brandwatch The Positive Effect of Negativity, DigitalMR Proving the Value of Social: A Guide to Useful Social Media Analytics, Shoutlet Everything You Need to Know About...
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