Results tagged “socialguide, nmincite, nielsen social, nielsen”

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New Papers, 13 July 2010

Recently released research and white papers:

The Nielsen Company and McKinsey & Company announced the creation of NM Incite, a joint venture focused on helping companies implement social media intelligence. Buzzmetrics, previously part of Nielsen Online, provides the core of the new entity, with several familiar Buzzmetrics/Nielsen faces among the NM Incite leadership. 

Bazaarvoice and The Nielsen Company announced an alliance that will allow clients to incorporate customer reviews from sites powered by Bazaarvoice into Nielsen My BuzzMetrics. Customer review data will also be combined with other Nielsen data sources in the company's research and analysis services.

Software Updates, 4 September 2009

Recently announced software updates:

Nielsen released Global Faces and Networked Places, a report from its year-long study of "member communities" (social networking sites and blogs) worldwide. The report focuses on the growth of social networks, with perspectives on specific national markets and pointers for advertisers and publishers.

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