The business of monitoring, measuring and understanding social media
July 23, 2020
Talkwalker announced that it has acquired Nielsen Social and its Nielsen Social Content Ratings. SMA's acquisitions scorecard press release...
February 13, 2018
Ebiquity announced the sale of its advertising intelligence business to Nielsen in a £26 million cash transaction. The change moves Ebiquity away from its hybrid product/services model toward an emphasis on services, particularly its Media Value Measurement and Marketing Performance...
January 25, 2018
Brand Embassy Live Chat updates, WhatsApp integration. Brandwatch Performance improvements, Instagram image analysis, UI. Dictanova Cockpit: new management dashboard for customer engagement teams. Digimind Global TV and radio coverage. Echobot Anonymization of personal Facebook data for GDPR compliance. MavSocial Image recognition, 360 video, updated Facebook reports,...
May 4, 2017
Echobot CONNECT mobile app, WebHook support, Zapier integration, new classifiers, updated company database. Netvibes Integration into Dassault Systemes’ 3DEXPERIENCE Platform. Nielsen Social Break out owned and organic social TV activity. Sendible New engagement report....
January 21, 2016
Brand24 Redesigned dashboard. Digimind Salesforce, Hubspot, and Zendesk integration. Little Bird Major release. Mediatoolkit Slack integration. Nielsen Twitter TV Ratings becomes Social Content Ratings with addition of Facebook data. Socedo Hubspot integration. ZoomSphere New query preview....
December 4, 2012
Recently released research and white papers: State of the Media: The Social Media Report 2012, Nielsen/NM Incite 10 Examples of Social Media Command Centers, Salesforce Everything You Need to Know About Social Media Ads, Salesforce Social Customer Service: Customer Communities...
December 4, 2012
Recently released research and white papers: State of the Media: The Social Media Report 2012, Nielsen/NM Incite 10 Examples of Social Media Command Centers, Salesforce Everything You Need to Know About Social Media Ads, Salesforce Social Customer Service: Customer Communities...
November 13, 2012
Recently released research and white papers: State of the Media: Cross-Platform Report Q2 2012, Nielsen Global Review Index: Top Hotel Rankings in Major Cities of Italy (PDF), ReviewPro Social Customer Service: Customer Communities in 7 Steps, Telligent...
November 12, 2012
Nielsen and NM Incite announced the acquisition of SocialGuide, the developer of a platform for analyzing and engaging television-related conversations in Twitter. The companies plan to integrate SocialGuide into NM Incite and focus on quantifying the relationship between social TV...
November 12, 2012
Nielsen and NM Incite announced the acquisition of SocialGuide, the developer of a platform for analyzing and engaging television-related conversations in Twitter. The companies plan to integrate SocialGuide into NM Incite and focus on quantifying the relationship between social TV...
November 12, 2012
Nielsen and NM Incite announced the acquisition of SocialGuide, the developer of a platform for analyzing and engaging television-related conversations in Twitter. The companies plan to integrate SocialGuide into NM Incite and focus on quantifying the relationship between social TV...
January 13, 2012
NM Incite announced plans to shut down BlogPulse, the free blog search service operating since 2003. The company posted this announcement on the site: Today social media is woven into the fabric of every major corporation, small business, government, and...
October 18, 2011
Recently released research and white papers: Make the Voice of the Customer Your Business Asset, Attensity The Voice of Luxury: Social Media and Luxury Brands in China, CIC/GroupM Twitter Study (PDF), evolve24/Maritz Research (via Jay Baer) Research Industry Trends: Fall...
September 13, 2011
Recently released research and white papers: State of the Media: The Social Media Report, Q3 2011, Nielsen/NM Incite Actually Listening or Waiting to Talk (PDF), Vertic...
September 13, 2011
Recently released research and white papers: State of the Media: The Social Media Report, Q3 2011, Nielsen/NM Incite Actually Listening or Waiting to Talk (PDF), Vertic...
August 23, 2011
NM Incite announced BuzzMetrics Exchange, a social media monitoring and engagement platform designed to complement the My BuzzMetrics dashboard. press release (PDF) blog post product sheet (PDF)...
May 3, 2011
Recently released research and white papers: Social & Business Intelligence: Creating the Integrated Customer Hub (PDF), Collective Intellect Understanding the Value of a Social Media Impression, Nielsen Predicting Online Buzz and Audience: The Next Step in New Market Research (PDF),...
April 12, 2011
NM Incite and Clarabridge announced a partnership agreement in which the companies will share social media data and analytics capabilities. Initially, Clarabridge is integrating NM Incite’s social media data for deeper text analysis, which is now available to existing NM...
January 26, 2011
Nielsen Holdings N.V. (NYSE: NLSN) announced the pricing of its initial public offering of 71,428,572 shares of its common stock at $23.00 per share. press release Background and analysis on DealBook...
June 14, 2010
The Nielsen Company and McKinsey & Company announced the creation of NM Incite, a joint venture focused on helping companies implement social media intelligence. Buzzmetrics, previously part of Nielsen Online, provides the core of the new entity, with several familiar...
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