The business of monitoring, measuring and understanding social media
February 10, 2015
Twitter Happiness Report: A Study on Positive and Negative Emotions Expressed on Twitter, Brandwatch Travel & Tourism: The Social Path to Purchase, EngageSciences Super Bowl XLIX: Which Brands Really Won and What Americans Care About Most (January 2015), Evolve24 The...
February 3, 2015
Social Listening for the Retail Industry, Brandwatch 5 manieren om in 2015 je online klantenservice te verbeteren, Coosto Understanding Consumer Drivers of Purchase Intent, Crimson Hexagon The Transformation of Market Research, People Pattern Buyer's Guide to Enterprise Social Media Management...
March 17, 2014
People Pattern announced the beta release of its audience discovery and engagement platform. This is the new company of Spredfast co-founder Ken Cho and University of Texas professor Jason Baldridge. blog post...
December 31, 2013
People Pattern announced that it has received $4.5 million in an investment round led by Mohr Davidow Ventures. People Pattern works with a combination of social media and proprietary client data to identify, understand and engage with online audiences. press...
December 30, 2013
Companies in social media analysis announced receiving over $465 million in new investments in 2013, up dramatically from $190 million in 2012 (both totals exclude the value of investments whose value was unannounced). Here's a recap of the year's investment...
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