The business of monitoring, measuring and understanding social media
July 10, 2012
Keeping track of acquisitions in social media analysis is usually easy: when a company in the industry buys, or is bought by, another company, it counts. Some of the recent deals complicate things. Companies that bought their way into SMA...
June 5, 2012
Less than two weeks after announcing its deal with Vitrue, Oracle (NASDAQ:ORCL) announced that it is acquiring Collective Intellect. Terms of the deal, which is expected to close in the second half, were not disclosed. Oracle bought RightNow Technologies, a...
May 23, 2012
Oracle (NASDAQ:ORCL) announced that it has entered an agreement to acquire Vitrue. According to TechCrunch, the deal is valued at $300 million. SMA's acquisitions scorecard SMA: Vitrue press release...
October 24, 2011
Oracle (NASDAQ:ORCL) announced an agreement to acquire RightNow Technologies (NASDAQ: RNOW) for $1.5 billion. RightNow's customer experience management line includes products for social media monitoring and engagement. SMA's acquisitions scorecard press release...
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