The business of monitoring, measuring and understanding social media
July 10, 2012
Keeping track of acquisitions in social media analysis is usually easy: when a company in the industry buys, or is bought by, another company, it counts. Some of the recent deals complicate things. Companies that bought their way into SMA...
June 5, 2012
Less than two weeks after announcing its deal with Vitrue, Oracle (NASDAQ:ORCL) announced that it is acquiring Collective Intellect. Terms of the deal, which is expected to close in the second half, were not disclosed. Oracle bought RightNow Technologies, a...
June 5, 2012
Less than two weeks after announcing its deal with Vitrue, Oracle (NASDAQ:ORCL) announced that it is acquiring Collective Intellect. Terms of the deal, which is expected to close in the second half, were not disclosed. Oracle bought RightNow Technologies, a...
May 23, 2012
Oracle (NASDAQ:ORCL) announced that it has entered an agreement to acquire Vitrue. According to TechCrunch, the deal is valued at $300 million. SMA's acquisitions scorecard SMA: Vitrue press release...
May 23, 2012
Oracle (NASDAQ:ORCL) announced that it has entered an agreement to acquire Vitrue. According to TechCrunch, the deal is valued at $300 million. SMA's acquisitions scorecard SMA: Vitrue press release...
February 9, 2012
Recently announced software updates: LivebuzzHourly volume chart, pop-up data points. mBLASTmPACT API. NetbreezeComMonitor 4.3.1: new UI, setup wizard, workgroup sharing. SpredfastFacebook tab management. VitrueImproved analytics....
October 24, 2011
Oracle (NASDAQ:ORCL) announced an agreement to acquire RightNow Technologies (NASDAQ: RNOW) for $1.5 billion. RightNow's customer experience management line includes products for social media monitoring and engagement. SMA's acquisitions scorecard press release...
October 24, 2011
Oracle (NASDAQ:ORCL) announced an agreement to acquire RightNow Technologies (NASDAQ: RNOW) for $1.5 billion. RightNow's customer experience management line includes products for social media monitoring and engagement. SMA's acquisitions scorecard press release...
August 2, 2011
Recently released research and white papers: Text analytics case study (PDF), Collective Intellect What Trends in Chinese Social Media, HP Social Computing Lab (via TR) The Future of Analytics (PDF), Radian6...
May 3, 2011
Recently released research and white papers: Social & Business Intelligence: Creating the Integrated Customer Hub (PDF), Collective Intellect Understanding the Value of a Social Media Impression, Nielsen Predicting Online Buzz and Audience: The Next Step in New Market Research (PDF),...
March 22, 2011
Recently released research and white papers: Personal Data: The Emergence of a New Asset Class (PDF), Bain/WEF (via Steve Broback) Social Business Collaboration (PDF), Collective Intellect Communication Carriers: A Social Media Research Case Study, Conversition Social Media and Censorship in...
May 26, 2009
RightNow Technologies is adding social media monitoring capabilities to its CRM platform with Cloud Monitor, available in the May '09 release. The new feature monitors Twitter and YouTube for customer comments, using sentiment analysis to prioritize items for response by...
February 18, 2009
Collective Intellect and Iconoculture announced a partnership that combines CI's SMA capabilities with Iconoculture's specialization in understanding consumer trends. The companies plan to introduce a series of syndicated reports on current topics for marketers. press release...
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