The business of monitoring, measuring and understanding social media
April 12, 2011
Recently released research and white papers: Can Social Media Measure Customer Satisfaction, NetBase Insight Manager Survey 2011 (PDF), Onalytica 2011 Social Media Marketing Industry Report (PDF), Social Media Examiner Tweets and Trades: The Information Content of Stock Microblogs, Timm O....
January 20, 2011
Recently announced software updates: ActionlyGoogle Analytics integration. BuzzNumbersEmail notification, trend charts. MediaVantage (formerly dna13)Expanded content, automated tonality, UI. OnalyticaRoot cause analysis, news clusters, insight box....
December 6, 2010
Onalytica announced the launch of preconfigured Industry Dashboards. Available categories include airlines, baby food, beer, cider, mortgages, pension providers, pet food, politics, soft drinks, and supermarkets (UK market only for all categories). Additional categories are planned. Pricing starts at £250+VAT...
August 3, 2010
Recently released research and white papers: Chinese Consumer Report 2010, Roland Berger and CIC The Nine Essentials of Online Opinion Monitoring, Crimson Hexagon Using the Internet as a Market Research Database, Onalytica...
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