The business of monitoring, measuring and understanding social media
January 11, 2017
Companies in social media analysis reported taking in about $225 million in new investments in 2016, down substantially from the previous year's $445 million (totals exclude the value of investments whose value was unannounced). Here's a recap of the year's...
October 6, 2016
Geofeedia Logo detection, filter and metrics by media type. Gnip Audience API: age data. Linkfluence Radarly app in Hootsuite. OBI4wan Add RSS sources. Sprout Social Instagram and LinkedIn now included in Group Report. Trendsmap Major update. YouNet Media Facebook topic data and analytics. ZoomSphere LinkedIn analytics. Zuum Free Facebook...
July 27, 2016
The private-equity investor Main Capital announced that has acquired "a substantial stake" in OBI4wan and OBILytics. The companies plan to apply the new investment toward expanding their product portfolio and growing their international business, including through acquisitions. The group is...
May 5, 2016
Coosto New engagement statistics dashboard. Gnip Engagement API now GA. Mediatoolkit Tags. Mention Automated reports. OBI4wan Twitter engagement data. Socialbakers Listening integrated in Socialbakers Analytics....
March 10, 2016
Bottlenose LexisNexis and Flashpoint data. Canvs Analyze reactions to owned Facebook and YouTube content. Geofeedia New keyword templates. Mention Priority folder (influential sources), new country and tag filters. OBI4wan Case management for webcare. SentiOne Russia, Ukraine and Montenegro coverage. Talkwalker Image recognition....
August 27, 2015
NetBase New Audience Fingerprints (Twitter-based segmentations). OBI4wan Engagement in Instagram. Oracle Oracle SRM: Tumblr integration....
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