The business of monitoring, measuring and understanding social media
January 5, 2015
2014 saw 39 companies in social media analysis change hands, a big jump from the 18 in 2013. Continuing an ongoing trend, most of the year's deals involved strategic technology acquisitions or specialist firms joining bigger companies, often to add...
April 10, 2014
Recently announced software updates: Buzzcapture Print media coverage. Engagor Ideas: new feedback system. Hearsay Social New dashboard, compliance features, LinkedIn integration, new APIs. Recorded Future New workspace view. Sysomos / Clarabridge Sysomos integration with Clarabridge. pr...
December 31, 2013
A look at SMA's acquisitions scorecard reveals that 18 companies in social media analysis changed hands this year, down from 24 last year. After big acquisitions by Salesforce and Oracle in 2012, this year's deals are generally smaller, although both...
July 30, 2013
Recently released research and white papers: Case Study: the Social Studies Group & Netnography, Brandwatch What’s Engagement? How Data Driven Marketers Are Crushing Content Marketing, Infinigraph How to Respond to Online Reviews, ReviewPro...
June 13, 2011
Buzzilla has raised $1 million at a $20 million valuation, according to the Israeli business daily Globes. Originally a subsidiary of TBWA Digital Israel, Buzzilla has been independent since 2009. The company offers online monitoring and analysis for marketing and...
July 30, 2009
Recently announced software updates: BurrellesLuceOnline video coverage. iMenteRSS output. InsideViewNew information sources: Thomson Reuters, Capital IQ, Cortera and NetProspex. Scout LabsUI updates, new quotes feature. TrackurSentiment tagging....
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