Results tagged “ma”

June 30, 2014

Mu Sigma Acquires Webfluenz

Webfluenz announced that it has been acquired by the decision sciences generalist firm Mu Sigma. SMA's acquisitions scorecard blog post...

June 10, 2014

Socialbakers Acquires EdgeRank Checker

Socialbakers announced that it has acquired Applum, a specialist developer of analytics tools for Facebook. Best known for its EdgeRank Checker product, the company also developed PostAcumen and ShareGrab. This is Socialbakers' second acquisition since its $26 million investment round...

May 19, 2014

Socialbakers Acquires Social Insider

Socialbakers announced that it has acquired Social Insider, a social media listening company based in Prague. The acquisition was first announced at the Babel Talk conference last month. Josef Slerka, Social Insider’s Managing Director and Head of New Media Studies...

May 1, 2014

Unified Acquires awe.sm

Unified announced that it has acquired awe.sm for its social media attribution and conversion tracking technology. The company plans to integrate the awe.sm technology into its Social Operating Platform, while continuing to offer awe.sm's products separately. SMA's acquisitions scorecard press...

April 28, 2014

Twitter's European Buys for Social TV

At the end of March, Twitter acquired two companies specializing in social media analysis for television: Mesagraph in France and SecondSync in the UK. Twitter also announced an expansion of its partnership with Kantar (UK, Spain) and pointed out its...

April 17, 2014

D&B Acquires Fliptop's Social Data Business

Dun & Bradstreet (NYSE: DNB) announced that it has acquired the Fliptop social data matching business, which matches email addresses to individual profiles that include social network accounts. D&B plans to integrate the acquired technology as an enrichment to its...

April 15, 2014

Twitter Buys Gnip

Twitter announced that it has agreed to acquire its data-reseller partner Gnip in a bid to make its data more accessible to customers. Terms of the deal were not disclosed. Update: In its second-quarter 10-Q filing (EDGAR) with the US...

April 7, 2014

Fluid Acquires 8thBridge to Bring Social to Online Shopping

The digital shopping software and services company Fluid announced that it has acquired 8thBridge . 8thBridge is the developer of a social media discovery, marketing and analytics platform that links social media activity with online shopping. SMA's acquisitions scorecard press...

April 2, 2014

Spredfast Merges with Mass Relevance

Spredfast and Mass Relevance announced a merger of equals to integrate social media with marketing across media channels. The combined company will retain the Spredfast name. SMA's acquisitions scorecard press release Spredfast blog post Mass Relevance blog post infographic...

March 27, 2014

Lithium Announces Klout Acquisition

Lithium Technologies announced that it has acquired Klout . The company did not disclose details of the deal, which was reported yesterday to be valued at $200 million in cash and stock. Lithium plans to incorporate Klout's technology in its...

March 26, 2014

Report: Lithium Acquires Klout for $200 Million

Lithium Technologies has acquired Klout in a cash and stock deal valued at $200 million, according to a report from Fortune. An announcement is expected in the morning. Update: Lithium has announced the acquisition....

March 20, 2014

Genesys Adds to Social Media Abilities with Solariat Acquisition

Genesys announced that it has acquired the assets of the Solariat business to add to the social media engagement capabilities of its customer experience and contact center platforms. The company plans to integrate Solariat's SocialOptimizr into the Genesys Agent Desktop,...

March 7, 2014

Linkfluence Acquires TrendyBuzz

Linkfluence announced that it has acquired its competitor TrendyBuzz. The founders of TrendyBuzz will assume leadership roles in the combined company, which counts €7 million revenue in France and Germany, more than 200 clients and 70 employees. The company also...

February 19, 2014

Sprinklr Acquires Dachis Group

Sprinklr announced that it has acquired Dachis Group . Sprinklr plans to integrate the Dachis Group product portfolio within three months, which it expects to advance its roadmap by 12 months. Terms of the deal were not disclosed. SMA's acquisitions...

February 18, 2014

Expert System IPO Brings $27 Million

Expert System (BIT:EXSY) announced that its initial public offering in Borsa Italiana's AIM Italia market has raised over $27 million. The company plans to increase its investment in the U.S. market with additional staff and an office in San Francisco....

February 4, 2014

CalmSea Acquired by Coupang

CalmSea announced that it was acquired by Coupang, the fast-growing e-commerce company in South Korea, in November 2013. CalmSea combines user-level social media data with web-analytics and transaction data to create individual customer profiles for targeted marketing and market research....

January 27, 2014

Confirmit Acquires Integrasco For Social and Text Analytics

Confirmit announced that it has acquired Integrasco to add social media and text analytics to its portfolio of tools for customer and employee feedback and engagement, and market research. Both companies are based in Norway. Confirmit says it plans to...

January 22, 2014

HootSuite Acquires uberVU for Analytics Strengths

HootSuite announced that it has acquired uberVU for its strengths in social media analytics. Terms of the deal were not disclosed. HootSuite says it plans to integrate uberVU’s capabilities into the HootSuite platform in the coming months. Meanwhile, the uberVU...

January 7, 2014

MIcrosoft Acquires Parature for Customer Self-Service

Microsoft (NASDAQ: MSFT) announced that it has reached an agreement to acquire Parature to gain customer self-service capabilities for Microsoft Dynamics CRM. Terms of the agreement were not disclosed, although news reports are placing its value at $100 million. Parature...

January 6, 2014

Verint Pays $514 Million for KANA

Verint (NASDAQ: VRNT) announced that it has agreed to acquire KANA in an all-cash transaction valued at approximately $514 million. KANA is a customer-service software specialist whose 2011 acquisition of Overtone (previously Island Data) gave it a social media analysis...

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