The business of monitoring, measuring and understanding social media
February 24, 2016
TigerLogic (OTCQX: TIGR) announced an agreement to sell its Postano business to Sprinklr in a cash deal worth up to $2.4 million. The Portland Business Journal has more details. press release preliminary SEC filing Update, 1 April: The transaction has...
February 19, 2016
The contact-center specialist inContact (NASDAQ: SAAS) announced that it has purchased intellectual property and products from Attensity and that some Attensity engineers will move to inContact. On its website, Attensity detailed that inContact has acquired the DiscoverCore, Analyze, and DiscoverNow...
January 28, 2016
Augure and Fashion GPS have merged to create Launchmetrics and serve fashion and luxury brands with a growing suite of launch-to-market tools and services. Augure contributes influencer marketing and social media analysis to the combination. Fashion GPS brings tools for...
January 18, 2016
Companies in social media analysis changed ownership 32 times in 2015, down from 39 deals in 2014. The logic underlying acquisitions continues from last year, with the majority representing portfolio plays, as more companies pursue software suite strategies. The serial...
January 15, 2016
The IT services firm Anexinet announced that it has acquired ListenLogic to expand its portfolio of technology products and services. ListenLogic combines unstructured data from social media and other sources to support market and operational intelligence applications. The company offers...
December 15, 2015
Cision announced that it has agreed to acquire PR Newswire in a further step toward offering a complete set of communications software and services. The purchase from UBM plc includes $810 million in cash and $31 million of preferred equity....
December 11, 2015
Facelift announced that it has acquired socialBench to add its benchmarking and analytics capabilities to Facelift's social media management platform for marketing. The socialBench tools will remain active for existing customers. SMA's acquisitions scorecard Facelift blog post socialBench blog post...
November 2, 2015
Sprinklr announced that it has acquired Booshaka, an audience segmentation specialist that links customer data across social, web, mobile, ecommerce, and CRM systems. Booshaka's technology generates segments that can sync to Facebook and Twitter as custom audiences. Booshaka’s ten-person team...
October 16, 2015
Linkfluence announced that is has acquired ActSocial to extend its presence into China and Singapore. The deal gives Linkfluence a team of Asia-specialist data scientists and analysts, working in the region. In its announcement, Linkfluence forecast its 2015 revenue at...
October 13, 2015
interlinkONE announced that it has acquired AwarenessHub as a complementary addition to its portfolio of marketing software and services. AwarenessHub provides a social media marketing platform that emphasizes sales applications, including prospecting, engagement and analysis features. SMA's acquisitions scorecard press...
October 13, 2015
Simply Measured announced that it has acquired DataRank to add social media intelligence to its analytics portfolio. The company will work to integrate the two products, which will remain available separately. Simply Measured plans to retain the entire DataRank team...
October 9, 2015
YouScan announced that the Russian online review operator Yell has acquired a majority ownership position from the company's earlier investors. Yell will also invest an additional $1 million toward YouScan's continued development. YouScan, which operates in Russia and Ukraine, will...
October 8, 2015
Uberall announced that it has acquired Spotistic to add location-based social media monitoring to its online presence management platform for local businesses. The Spotistic team has already joined Uberall's Berlin-based operation. SMA's acquisitions scorecard press release Spotistic blog post...
September 16, 2015
Sysomos announced that it has acquired gazeMetrix for its image-recognition technology and visual listening platform. The product, which has been renamed Sysomos Gaze, combines image monitoring with features for finding and contacting image owners to request permission to use their...
September 1, 2015
Simply Measured announced that it has acquired Inside Social to add conversion and attribution metrics to its social media analytics platform. SMA's acquisitions scorecard press release blog post...
August 19, 2015
Spredfast announced it has acquired Shoutlet to combine the companies' strengths in the social media software market. Spredfast says the companies share complementary product portfolios and an open, integrated approach to their software, and the combination expands customers' opportunities for...
August 17, 2015
Yello Digital Marketing (YDM) announced that it has acquired a majority stake in Computerlogy to add social media technologies to its network of marketing product and service companies. The Seoul-based YDM is an ambitious, fast-growing digital marketing group with operations...
July 24, 2015
Engagement Labs announced that it has acquired Keller Fay Group to link the companies' work in social media analytics and offline word of mouth measurement. The company plans to introduce a new SaaS product based on Keller Fay's research to...
July 22, 2015
Sysomos announced that it has acquired Expion in a bet on the integrated suite strategy for social media management and analysis. The move signals a new expansion phase for Sysomos, which separated from Marketwired earlier this year. The company has...
July 3, 2015
Linkfluence announced that it has acquired Die Medialysten, a German multimedia monitoring provider. The company plans to integrate Medialysten's traditional mass media coverage into its own Radarly platform by the end of the year. With the acquisition, Linkfluence now has...
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