The business of monitoring, measuring and understanding social media
January 17, 2017
Synthesio announced that it has acquired Bunkr and will incorporate its report builder technology into the Synthesio platform. The standalone Bunkr app will shut down on March 31. SMA's acquisitions scorecard Synthesio blog post Bunkr announcement & acquisition FAQ...
January 16, 2017
Shiji announced the acquisition of a majority stake in ReviewPro to bolster its position as a service management platform provider for the hospitality industry. ReviewPro's founders and management will continue in their roles as the company pursues international growth and...
January 11, 2017
Companies in social media analysis changed ownership 20 times in 2016, down from 32 deals in 2015. Despite the slower pace, the logic underlying acquisitions continues from last year, with the majority representing portfolio plays, as companies extend their technology...
November 17, 2016
Sprinklr announced that it has acquired Little Bird for its influencer marketing capabilities. The Little Bird team joins Sprinklr while remaining in Portland. SMA's acquisitions scorecard press release Sprinklr blog post Little Bird blog post...
November 7, 2016
Notified announced that it reached an agreement with Twintip Insights to acquire Twintip's media monitoring client relationships. Twintips says it plans to focus its attention on its dashboard product for Facebook topic data. SMA's acquisitions scorecard Notified blog post Twintip...
October 25, 2016
Sentimonitor announced that it has acquired Vortio, joining forces in the Brazilian market with an expectation of addressing international markets in 2017. Vortio brings its team and complementary technologies to the combination. SMA's acquisitions scorecard blog post...
October 18, 2016
The Pinterest specialist Tailwind announced that it has acquired PinAlerts, a tool for tracking pins of owned content from companies' own domains. PinAlerts will shut down as a separate service, and the company will migrate its subscribers to the Tailwind...
September 29, 2016
Webedia Group announced that it has acquired Nuke Suite to build on its social media capabilities. The digital media company, a unit of Fimalac (EPA: FIM), plans to use Nuke Suite as the initial core of a suite of content-related...
September 7, 2016
LRW (Lieberman Research Worldwide) announced that it has acquired MotiveQuest (now renamed LRWMotiveQuest) to add social media insights to its market research and analytics services portfolio. In the announcement, MotiveQuest founder David Rabjohns points out, "Increasingly we are being asked...
July 17, 2016
CustomScoop announced that it has been acquired by CARMA to join its portfolio of media monitoring and analysis services. CustomScoop founder Chip Griffin becomes CARMA’s North American CEO and global head of marketing and product development. SMA's acquisitions scorecard announcement...
June 14, 2016
The developer of Birdsong Analytics announced its purchase of the free Twitter analytics tool Tweetchup. Digital Tomorrow Today says it will maintain Tweetchup and BirdSong Analytics as separate brands, and it plans to extend Tweetchup to other networks. SMA's acquisitions...
June 1, 2016
Shapiro+Raj announced that it has acquired MutualMind to add to its portfolio of research and insights services. Terms of the deal were not disclosed. SMA's acquisitions scorecard press release MutualMind blog post...
May 12, 2016
PR Newswire announced an agreement to sell its Agility media intelligence business in the US and UK to Innodata (NASDAQ: INOD). Conditioned on antitrust clearance of the Cision acquisition of PR Newswire, the deal includes $4.8 million is cash and the...
May 4, 2016
Wayin announced that it has acquired EngageSciences to asemble an integrated digital marketing platform from complementary businesses. Wayin brings social media intelligence with an emphasis on real-time analysis to the combined company, while EngageSciences has focused on digital campaign delivery...
April 14, 2016
Freshdesk announced that it has acquired Airwoot to ease the delivery of customer service in social media channels. The Airwoot platform remains available as a standalone product, and the Airwoot team joins Freshdesk to develop the company's social media capabilities....
April 7, 2016
M-Brain announced that it has acquired the Norwegian media monitoring and analysis company Opoint, which includes subsidiaries in Norway, Sweden and Estonia. Related to the all-cash deal, the company raised €6.2 million in a new share offering to existing shareholders....
March 30, 2016
Meltwater announced that it has acquired Encore Alert, the developer of a system for delivering prioritized alerts based on social media activity. The Encore Alert team joins Meltwater to continue working on the Smart Alerts product and integrate with the...
March 30, 2016
Hootsuite announced that it has acquired Sales Prodigy, the developer of a mobile social media tool for sales. SMA's acquisitions scorecard press release...
March 21, 2016
gShift announced that it has acquired the influencer marketing specialist InNetwork in an all-stock deal. gShift provides a platform for what it calls web presence optimization, which represents the evolution of search engine optimization in response to the emergence of...
February 25, 2016
ScribbleLive has acquired Scompler, the developer of a content marketing management platform. The deal adds to ScribbleLive's suite of content marketing tools and gives the company a presence in Germany. ScribbleLive acquired the influencer analysis specialist Appinions in 2015 and...
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