The business of monitoring, measuring and understanding social media
January 3, 2018
Cision (NYSE:CISN) ended the year with the announcement of two acquisition deals. The first is CEDROM-SNi, a digital media monitoring specialist serving clients in Canada and France and the developer of the Eureka.cc / Europresse.com media intelligence platform. The company...
December 14, 2017
American Family Insurance announced that it has acquired Networked Insights to accelerate its digital transformation efforts. American Family, a client and earlier investor in Networked Insights, plans to maintain it as a subsidiary, serving its own clients, in addition to...
December 5, 2017
Sprout Social announced that it has acquired Simply Measured for its complementary social media analytics products. Simply Measured's team and office join Sprout as its new Seattle office. SMA's acquisitions scorecard press release Simply Measured blog post...
November 15, 2017
K1 Investment Management announced that it has acquired Actiance and will combine it with Smarsh to assemble a comprehensive suite of compliance and information archiving capabilities. The combined company will specialize in serving financial services firms, government agencies, and organizations...
October 10, 2017
Brandwatch announced that it has acquired the content marketing specialist BuzzSumo. The company plans to continue and expand the BuzzSumo product line, as well as to incorporate BuzzSumo influencer and content performance data into Brandwatch products. SMA's acquisitions scorecard press...
August 30, 2017
Ebiquity announced that it has acquired the digital strategy and analytics consultancy Digital Balance to extend its services operation in Australia. Beyond a name change to Digital Balance Australia, the company continues unchanged as a subsidiary of Ebiquity. SMA's acquisitions...
August 29, 2017
Meltwater continued its self-declared "M&A spree" with the announcement that it has acquired Algo and its Velocity of Information technology. Earlier this month, the company acquired Cosmify, another machine-learning specialist. Teams from both acquired companies join Meltwater to support technology...
August 3, 2017
ESW Capital announced that it has added FirstRain to its portfolio of business software companies. FirstRain will be managed by ESW affiliate Ignite Technologies, which will offer FirstRain to its existing Ignite Prime customers. ESW Capital is a buy-and-grow investor...
July 25, 2017
Synthesio announced that it has acquired Social Karma for its audience insights and engagement analytics capabilities. The company plans to integrate Social Karma's current products into the Synthesio platform, while Social Karma's team joins the company and becomes its Brussels...
June 20, 2017
Meltwater announced that it has acquired Klarity to increases its depth and capabilities in Asia. This is the company's second acquisition this year. SMA's acquisitions scorecard press release...
June 5, 2017
OneQube announced that it has acquired Internet Media Labs and Them Digital, and that it has launched its new product portfolio focused on audience automation. The acquisition of New Media Labs represents a reconsolidation of existing relationships (NML introduced oneQube...
May 5, 2017
Notified announced an agreement with Lissly to acquire its media monitoring product. Lissly says it plans to refocus on its media and digital analysis services. This is the second such deal in six months for Notified, which acquired the media...
April 20, 2017
As part of a plan announced last year to refocus on its core language technology business, SDL is transferring its social intelligence business to Social Data Intelligence (SDI). The transaction includes a token payment of £1, and SDL will subscribe...
March 21, 2017
Capitol Acquisition Corp. III (NASDAQ: CLAC) and GTCR announced an agreement to merge Cision into a subsidiary of Capitol, a "blank check" or special-purpose acquisition company. The end result of the planned transactions will be that Cision becomes a publicly-traded...
March 21, 2017
Conversocial announced that it has acquired HipMob to expand its live chat capabilities. The company plans to combine live chat with social media and messaging platforms for an integrated customer engagement environment. SMA's acquisitions scorecard press release blog post...
March 21, 2017
Hootsuite announced that it has acquired a Snapchat analytics solution from Naritiv, a Los Angeles-based content marketing specialist. Naritiv's product team moves to Hootsuite in the company's new LA office. Last month, Hootsuite acquired LiftMetrix, a social analytics specialist specializing...
March 14, 2017
Tickr announced that it has acquired Market.Space, a developer specializing in collecting and delivering competitor data. Tickr characterizes the deal as a combination of complementary technologies and building its team. SMA's acquisitions scorecard press release blog post...
March 7, 2017
OBI4wan announced that it has acquired Buzzcapture in a market consolidation move. The companies describe the deal as a merging of complementary product strengths in media monitoring and online customer service. With the backing of major shareholder Main Capital, OBI4wan...
February 22, 2017
Meltwater announced that it has acquired Wrapidity for its artificial intelligence technology. A spinout from Oxford University, Wrapidity is expected to strengthen Meltwater's analytics software and its ability to address new, high-volume data sources. Meltwater recently closed on $60 million...
February 7, 2017
Hootsuite announced that it has acquired AdEspresso to add Facebook and Instagram advertising management to its product suite. The company simultaneously launched Hootsuite Ads, while continuing to offer AdEspresso by Hootsuite as a self-service product. SMA's acquisitions scorecard press release...
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