Results tagged “ma”

May 4, 2016

EngageSciences Joins Wayin to Merge Capabilities

Wayin  announced that it has acquired EngageSciences  to asemble an integrated digital marketing platform from complementary businesses. Wayin brings social media intelligence with an emphasis on real-time analysis to the combined company, while EngageSciences has focused on digital campaign delivery...

April 14, 2016

Freshdesk Builds on Social Media with Airwoot

Freshdesk announced that it has acquired Airwoot  to ease the delivery of customer service in social media channels. The Airwoot platform remains available as a standalone product, and the Airwoot team joins Freshdesk to develop the company's social media capabilities....

April 7, 2016

Nordic Consolidation as M-Brain acquires Opoint

M-Brain  announced that it has acquired the Norwegian media monitoring and analysis company Opoint, which includes subsidiaries in Norway, Sweden and Estonia. Related to the all-cash deal, the company raised €6.2 million in a new share offering to existing shareholders....

March 30, 2016

Meltwater Acquires Encore Alert

Meltwater  announced that it has acquired Encore Alert, the developer of a system for delivering prioritized alerts based on social media activity. The Encore Alert team joins Meltwater to continue working on the Smart Alerts product and integrate with the...

March 30, 2016

Hootsuite Picks Up Sales Prodigy for Social Selling

Hootsuite  announced that it has acquired Sales Prodigy, the developer of a mobile social media tool for sales. SMA's acquisitions scorecard press release...

March 21, 2016

gShift Acquires InNetwork

gShift announced that it has acquired the influencer marketing specialist InNetwork  in an all-stock deal. gShift provides a platform for what it calls web presence optimization, which represents the evolution of search engine optimization in response to the emergence of...

February 25, 2016

Scompler Joins ScribbleLive

ScribbleLive  has acquired Scompler, the developer of a content marketing management platform. The deal adds to ScribbleLive's suite of content marketing tools and gives the company a presence in Germany. ScribbleLive acquired the influencer analysis specialist Appinions in 2015 and...

February 24, 2016

Sprinklr Buys Postano

TigerLogic (OTCQX: TIGR) announced an agreement to sell its Postano  business to Sprinklr  in a cash deal worth up to $2.4 million. The Portland Business Journal has more details. press release preliminary SEC filing Update, 1 April: The transaction has...

February 19, 2016

Attensity Sheds Assets

The contact-center specialist inContact (NASDAQ: SAAS) announced that it has purchased intellectual property and products from Attensity  and that some Attensity engineers will move to inContact. On its website, Attensity detailed that inContact has acquired the DiscoverCore, Analyze, and DiscoverNow...

January 28, 2016

Augure + Fashion GPS = Launchmetrics

Augure  and Fashion GPS have merged to create Launchmetrics  and serve fashion and luxury brands with a growing suite of launch-to-market tools and services. Augure contributes influencer marketing and social media analysis to the combination. Fashion GPS brings tools for...

January 18, 2016

The Year in M&A, Social Media Analysis 2015

Companies in social media analysis changed ownership 32 times in 2015, down from 39 deals in 2014. The logic underlying acquisitions continues from last year, with the majority representing portfolio plays, as more companies pursue software suite strategies. The serial...

January 15, 2016

Anexinet Acquires ListenLogic

The IT services firm Anexinet announced that it has acquired ListenLogic  to expand its portfolio of technology products and services. ListenLogic combines unstructured data from social media and other sources to support market and operational intelligence applications. The company offers...

December 15, 2015

Cision Buys PR Newswire for $841 Million

Cision  announced that it has agreed to acquire PR Newswire  in a further step toward offering a complete set of communications software and services. The purchase from UBM plc includes $810 million in cash and $31 million of preferred equity....

December 11, 2015

Facelift acquires socialBench

Facelift  announced that it has acquired socialBench to add its benchmarking and analytics capabilities to Facelift's social media management platform for marketing. The socialBench tools will remain active for existing customers. SMA's acquisitions scorecard Facelift blog post socialBench blog post...

November 2, 2015

Sprinklr Acquires Booshaka to Boost Ad Targeting

Sprinklr  announced that it has acquired Booshaka, an audience segmentation specialist that links customer data across social, web, mobile, ecommerce, and CRM systems. Booshaka's technology generates segments that can sync to Facebook and Twitter as custom audiences. Booshaka’s ten-person team...

October 16, 2015

ActSocial Acquisition Gives Linkfluence Asian Footprint

Linkfluence  announced that is has acquired ActSocial to extend its presence into China and Singapore. The deal gives Linkfluence a team of Asia-specialist data scientists and analysts, working in the region. In its announcement, Linkfluence forecast its 2015 revenue at...

October 13, 2015

interlinkONE Adds AwarenessHub to SaaS Portfolio

interlinkONE announced that it has acquired AwarenessHub  as a complementary addition to its portfolio of marketing software and services. AwarenessHub provides a social media marketing platform that emphasizes sales applications, including prospecting, engagement and analysis features. SMA's acquisitions scorecard press...

October 13, 2015

Simply Measured Acquires DataRank

Simply Measured  announced that it has acquired DataRank  to add social media intelligence to its analytics portfolio. The company will work to integrate the two products, which will remain available separately. Simply Measured plans to retain the entire DataRank team...

October 9, 2015

Yell.ru Takes Majority Stake in YouScan

YouScan  announced that the Russian online review operator Yell has acquired a majority ownership position from the company's earlier investors. Yell will also invest an additional $1 million toward YouScan's continued development. YouScan, which operates in Russia and Ukraine, will...

October 8, 2015

Uberall Acquires Spotistic

Uberall  announced that it has acquired Spotistic  to add location-based social media monitoring to its online presence management platform for local businesses. The Spotistic team has already joined Uberall's Berlin-based operation. SMA's acquisitions scorecard press release Spotistic blog post...

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