Results tagged “ma”

October 23, 2018

TrackMaven and Skyword Merge

TrackMaven  and Skyword have announced their merger in a combination of strengths in content marketing. SMA's acquisitions scorecard press release TrackMaven blog post SkyWord blog post announcement video...

October 4, 2018

Brandwatch and Crimson Hexagon Merge

Brandwatch  and Crimson Hexagon  have announced their merger. The combined company will retain the Brandwatch name. SMA's acquisitions scorecard press release Brandwatch blog post Crimson Hexagon blog post merger FAQ...

October 2, 2018

Linkfluence Raises $21 Million, Buys Scoop.it

Linkfluence  announced that it has received $21 million in a series D investment round from Ring Capital and Tikehau Capital. The company also announced its acquisition of the content curation and analysis specialist Scoop.it in a pooling of technology talent...

October 2, 2018

Brickfish Acquires Nuvi

Brickfish  announced that it has acquired Nuvi  to add social media analysis to its product portfolio. Brickfish offers GroundSpark, a social media planning, publishing, and analytics platform that emphasizes collaboration. Nuvi's Levi, UT office becomes a second location for the...

September 4, 2018

Spredfast and Lithium Combine

Spredfast  and Lithium Technologies  have announced an agreement to merge their companies. The combined company will be privately held by Vista Equity Partners and led by Lithium CEO Pete Hess. Terms of the deal were not disclosed. SMA's acquisitions scorecard...

August 31, 2018

Mynewsdesk Acquires Mention

Mynewsdesk  announced that it has acquired Mention  to add web and social media monitoring to its integrated communications and PR platform for SMBs. The existing Mention service will remain available for now. Terms of the deal were not disclosed. Launched...

July 30, 2018

Cision Acquires Image Monitoring Specialist

Cision  announced that it has acquired ShareIQ, a media intelligence platform for visual media. The ShareIQ platform will be available to Cision customers, and the company plans to integrate it into its Communications Cloud platform by the end of the...

July 10, 2018

Forrester Acquisitions Preview CX Cloud

Forrester (Nasdaq: FORR) announced that it has acquired FeedbackNow and GlimpzIt  in a step toward building a real-time customer experience platform, CX Cloud. FeedbackNow makes a physical device for collecting customer satisfaction data, which will be one input to the...

June 29, 2018

TrendKite Acquires Insightpool and Union Metrics

TrendKite  announced that it has acquired Insightpool  and Union Metrics  as part of a strategy to create a complete digital PR platform for marketing and PR. The company plans to integrate technology from both acquisitions, while Insightpool and Union Metrics...

June 21, 2018

Twitter Acquires Smyte

Twitter  announced that it is acquiring Smyte for its technology to address safety, spam and security issues. Smyte has shut down its existing business and will focus on applying its capabilities to Twitter's needs. SMA's acquisitions scorecard Twitter blog post...

June 1, 2018

Quotient Acquires Ahalogy

Quotient Technology (NYSE:QUOT) announced that it has agreed to acquire Ahalogy  for its social media and influencer marketing capabilities. The all-cash deal is valued at up to $50 million, including incentives. SMA's acquisitions scorecard press release Ahalogy blog post...

May 18, 2018

Unison Acquires Brand Machine

Unison  announced that it has acquired Brand Machine to add strategic marketing services to its capabilities. The company describes the deal as a continuation of its Detroit-based regional consolidation strategy. Unison acquired the media and content intelligence specialist two42solutions in...

April 24, 2018

Meltwater Acquires Sysomos

Meltwater  announced that it has acquired Sysomos  to boost its capabilities in social media analytics and engagement. Sysomos will become Meltwater's Social Analytics division, distinct from the company's existing Media Intelligence division. Sysomos CEO Peter Heffring will lead the new...

March 19, 2018

Meltwater Acquires DataSift

Meltwater  announced that it has acquired DataSift  for its data and analytics platform and team. This is Meltwater's sixth acquisition in the past year. The DataSift platform remains available to customers, who also gain access to other data and tools...

March 15, 2018

Consolidation in CIS as YouScan Acquires BrandSpotter

YouScan  announced that it has acquired BrandSpotter  in an all-cash deal, combining two SMA providers with a regional specialty in Russia and the CIS region. Current BrandSpotter customers retain access for the term of their contracts, but the platform is...

February 22, 2018

Falcon.io Acquires Komfo

Falcon.io  announced that it has acquired Komfo  for its social media advertising and analytics capabilities. Terms of the all-cash deal were not disclosed. Komfo staff are joining Falcon.io, which also said it beat its 2017 revenue growth target rate of...

February 13, 2018

Ebiquity Sells Ad Intel Unit

Ebiquity  announced the sale of its advertising intelligence business to Nielsen in a £26 million cash transaction. The change moves Ebiquity away from its hybrid product/services model toward an emphasis on services, particularly its Media Value Measurement and Marketing Performance...

January 23, 2018

StatSocial Acquires Macromeasures

StatSocial  announced that it has acquired Macromeasures  in a combination of complementary products. StatSocial plans to harmonize the two platforms while Macromeasures continues to operate as a subsidiary. SMA's acquisitions scorecard press release...

January 11, 2018

Marlin Equity Partners Acquires Talkwalker

Talkwalker  announced that the private equity firm Marlin Equity Partners has acquired a majority stake in the company. Talkwalker expects to enter a new expansion phase as a result of the transaction. SMA's acquisitions scorecard Marlin press release Talkwalker press...

January 8, 2018

The Year in M&A, Social Media Analysis 2017

Companies in social media analysis changed ownership 29 times in 2017—up from 20 in 2016, though some unusual transactions fuzzed the count. As usual, most transactions are portfolio plays, companies adding to their technology and services capabilities. Serial acquirers were...