The business of monitoring, measuring and understanding social media
November 5, 2019
Seismic announced that it has acquired Percolate to combine the companies' capabilities in marketing management and sales enablement. SMA's acquisitions scorecard press release Seismic blog post Percolate blog post...
October 25, 2019
Falcon.io, a division of Cision, announced that it has acquired Unmetric. The company plans to merge the Unmetric product into the Falcon.io platform, continuing its strategy of building a unified social media marketing platform. SMA's acquisitions scorecard press release Falcon.io...
October 22, 2019
Cision (NYSE: CISN) announced that it has agreed to be acquired by an affiliate of Platinum Equity for $2.74 billion in cash. Platinum Equity is a buy-and-hold investment firm with 40 companies in its portfolio. SMA's acquisitions scorecard press release...
October 2, 2019
Access Intelligence Plc announced that it has acquired Pulsar in a stock-swap transaction valued at £4.5 million. The addition gives Access Intelligence an enterprise social media intelligence capability to go with Vuelio and ResponseSource. Pulsar's previous owner, Cello Health plc,...
September 26, 2019
Infomedia and M-Brain have announced an alliance to provide a pan-Nordic media intelligence solution. As part of the deal, Infomedia has acquired M-Brain's Swedish and Norwegian media intelligence operations and its Estonian production facility. M-Brain will continue to provide media...
August 20, 2019
Mavrck announced that it has acquired GroupHigh in a move that grows its Influencer Index tenfold. GroupHigh will continue as a subsidiary, while Mavrck plans to incorporate GroupHigh's blogger-search capabilities and profiles data into its own platform. SMA's acquisitions scorecard...
July 12, 2019
Cheetah Digital announced that it has acquired Wayin for its capabilities in zero-party data collection and analysis. Terms of the deal were not disclosed. This iteration of Wayin was formed by the merger of Wayin and EngageSciences in 2016. SMA's...
July 12, 2019
Maps spa announced that it has acquired Roialty with an investment of more that € 500 million. Maps is an existing investor in the company, previously holding a 46.1% position. Maps specializes in technologies for developing information from data, offering...
May 23, 2019
Nuvi announced that it has acquired Banyan in an expansion into the healthcare market. Banyan has developed HIPAA-compliant tools for managing social media, online reviews and business listings for healthcare providers. Brickfish acquired Nuvi in September 2018; the combined company...
April 19, 2019
Ignite Technologies and its parent, ESW Capital, announced last month the acquisition of Synoptos for its media intelligence business. Synoptos, which was formed by the combination of Infoition and OhMyGov in 2014, will operate as Ignite Synoptos Solutions. ESW is...
April 9, 2019
AirPR announced that it has acquired Ozmotic for its content marketing and analytics. The combined company has been renamed Onclusive to broaden its appeal. SMA's acquisitions scorecard blog post...
March 28, 2019
Brandwatch announced that it has acquired Qriously to connect solicited, quantitative market research and social media intelligence. Qriously places survey questions on mobile phones through ad networks to conduct real-time research. SMA's acquisitions scorecard press release blog post webinar...
March 21, 2019
Conversocial announced that it has acquired Assist to add messaging automation and chatbots to its customer experience portfolio. SMA's acquisitions scorecard press release...
January 23, 2019
Cision announced that it has acquired TrendKite for $225 million in cash and stock. The TrendKite platform will continue as a standalone product with a longer-term plan of integration into the Cision Communications Cloud product. Cision also announced the sale...
January 23, 2019
Companies in social media analysis changed ownership 25 times in 2018—down from 29 in 2017, but with more mergers of equals and an IPO to add interest. As usual, most transactions are portfolio plays, companies adding to their technology and...
January 3, 2019
Cision announced that it has acquired Falcon.io to integrate social media campaigns across paid, owned, and earned media. The Falcon.io product will remain available separately and will also be integrated with the Cision Communications Cloud. Terms of the deal were...
December 18, 2018
Portent.IO announced that it has been acquired by YouGov for its social media analysis and data science capabilities. The Portent.IO team has joined YouGov. Their product will be rebranded as YouGov Signal, which will expand from its film and TV...
November 26, 2018
Comintelli announced that its shares have begun trading on Stockholm's Spotlight Stock Market after an oversubscribed initial offering. Comintelli page on Spotlight press release blog post Related: Comintelli Public Offering Opens, 23 Oct 2018...
November 6, 2018
Slyce announced that it has purchased the intellectual property assets of Ditto Labs for its visual search platform. The acquisition includes patents and patent applications, plus other digital assets of Ditto's image recognition technology platform. Terms of the deal were...
October 30, 2018
Ipsos announced that it has acquired Synthesio in a cash transaction valued at more than $50 million. Ipsos plans to maintain Synthesio as a standalone business unit, which will keep its name and leadership. SMA's acquisitions scorecard Ipsos press release...
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