The business of monitoring, measuring and understanding social media
January 5, 2015
2014 saw 39 companies in social media analysis change hands, a big jump from the 18 in 2013. Continuing an ongoing trend, most of the year's deals involved strategic technology acquisitions or specialist firms joining bigger companies, often to add...
June 3, 2014
Recently released research and white papers: Wearable Technology, Smart Watches: an Industry Influence Study, Appinions Social Media Audits, Urs Gattiker, ComMetrics Mapping Organizational Roles & responsibilities for Social Media Risk, HootSuite Social Espionage: Gathering Intelligence to Crush the Competition, Simply...
May 15, 2014
Recently announced software updates: Brandchats Instagram coverage. Bringr Published content tags. Dinamize Mercado Livre coverage, improved Facebook wall analysis. HootSuite Redesigned Android app. Locowise Competitive Content Analysis for Twitter and Instagram. Also, free fanbase prediction for Twitter and Instagram. Simplify360...
March 27, 2014
Lithium Technologies announced that it has acquired Klout . The company did not disclose details of the deal, which was reported yesterday to be valued at $200 million in cash and stock. Lithium plans to incorporate Klout's technology in its...
March 26, 2014
Lithium Technologies has acquired Klout in a cash and stock deal valued at $200 million, according to a report from Fortune. An announcement is expected in the morning. Update: Lithium has announced the acquisition....
March 25, 2014
Spredfast announced its Spredfast Partner Program, through which it is integrating its social media management system with multiple specialist tools. The company listed Actiance , Adobe Omniture, Bazaarvoice, Bit.ly, Brandwatch , Crimson Hexagon , Google Analytics, Kenshoo Social, Klout ,...
Subscribe
A weekly summary that includes everything
News & articles immediately
Sponsors