The business of monitoring, measuring and understanding social media
January 18, 2016
Companies in social media analysis changed ownership 32 times in 2015, down from 39 deals in 2014. The logic underlying acquisitions continues from last year, with the majority representing portfolio plays, as more companies pursue software suite strategies. The serial...
December 11, 2015
Facelift announced that it has acquired socialBench to add its benchmarking and analytics capabilities to Facelift's social media management platform for marketing. The socialBench tools will remain active for existing customers. SMA's acquisitions scorecard Facelift blog post socialBench blog post...
June 25, 2015
Clarabridge Clarabridge 7: major release, now including CX Engagor. Expion Localized UI for Simplified Chinese and Japanese, moderation of Facebook Reviews, Facebook paid metrics, user activity tracking, attribution for user-generated content. Locowise New Facebook video metrics, content calendar with Twitter and Facebook scheduling....
April 10, 2015
Twitter has announced a plan to move all users of Twitter data from its two remaining data resellers to a direct relationship with Twitter. Since the acquisition of its reseller partner Gnip last year, Twitter already controlled the majority of...
September 9, 2013
Cicero Group announced that it has bought Yatterbox , a free social media monitoring platform focused on the posts of selected individuals who may be able to impact a company and its reputation. Cicero says it has no immediate plans...
October 19, 2012
Salesforce announced the addition of 13 partners to Salesforce Marketing Cloud Social Insights (formerly Radian6 Insights): Bitext, Caterva, EpiAnalytics, Kanjoya Crane, Kred, LeadSift, Lexalytics, LinguaSys, Metavana, RapLeaf, Soshio, The SelfService Company, and TrendSpottr. SMA: Bitext, EpiAnalytics, Kanjoya, PeopleBrowsr (Kred), LeadSift,...
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