The business of monitoring, measuring and understanding social media
May 11, 2010
Recently released research and white papers: Customers in Control: The ROI of Listening to your Customers' Needs, Alterian IWOM Watch 2nd Half-Year Review 2009, CIC From Company-Centric to Customer-Centric: Returning to a Customer-Focused Service Model (PDF), Radian6 Engagement is Spelled...
February 11, 2010
CIC recently announced that its IWOMmaster service platform has entered customer beta testing. The product suite includes applications for monitoring and measuring Chinese social media. A social CRM application is planned....
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