The business of monitoring, measuring and understanding social media
September 1, 2010
Alterian (LSE: ALN) announced that it has acquired Intrepid, a market research and social media analytics services firm. With the acquisition, Alterian picks up a professional services team with 40 employees, offices in Seattle and London, and a research center...
August 17, 2010
Recently released research and white papers: The Five Steps of an Integrated Social Media Campaign, Alterian Monitoring and Engagement Playbook (PDF), Radian6 Social Media Metrics: Listening, Understanding and Predicting the Impacts of Social Media on Your Business, SAS...
June 1, 2010
Recently released research and white papers: From Tweets to Polls: Linking Text Sentiment to Public Opinion Time Series (PDF), Brendan O'Connor, Ramnath Balasubramanyan, Bryan R. Routledge, and Noah A. Smith (via Mashable) Your Brand: At Risk or Ready for Growth?,...
May 11, 2010
Recently released research and white papers: Customers in Control: The ROI of Listening to your Customers' Needs, Alterian IWOM Watch 2nd Half-Year Review 2009, CIC From Company-Centric to Customer-Centric: Returning to a Customer-Focused Service Model (PDF), Radian6 Engagement is Spelled...
February 23, 2010
Recently released research and white papers: 4 Ways to Take your Search Marketing to a New Level with SMM, Alterian Observatoire des marques (janv. 10), Linkfluence How The Media Sees It: A Fun Look at the 2010 Olympics, MediaMiser Inside...
November 27, 2009
Recently announced software updates: AlterianSM2 4.3: Performance improvements, work flow features. ContextVoiceCoverage of Identi.ca and Propeller. SilverbakkUpdated report format, threshold alerts. TrackurRSS monitoring....
October 1, 2009
Recently announced software updates: AlterianSM2 Social Media Warehouse 2.0 (late 2009): near-real-time search, performance improvements....
September 28, 2009
Clarabridge announced the addition of social media coverage to its text-mining software with Clarabridge Social Media Analysis. The new offering is based on social media data from Alterian's TechrigySM2 and includes a rebranded version of the Techrigy tool for PR...
July 15, 2009
Alterian plc (LON: ALN) has announced its acquisition of Techrigy. The all-stock deal is reported to be worth between $0.6 million and $4.1 million, depending on performance, plus the assumption of $0.9 million in shareholder loans. Alterian offers a marketing...
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