The business of monitoring, measuring and understanding social media
January 23, 2019
Cision announced that it has acquired TrendKite for $225 million in cash and stock. The TrendKite platform will continue as a standalone product with a longer-term plan of integration into the Cision Communications Cloud product. Cision also announced the sale...
January 22, 2019
The State of Data-Driven Communications in 2018, PR News / PublicRelay PR Software Buyer's Guide, TrendKite Measuring Traffic Manipulation on Twitter, Computational Propaganda Research Project Government Responses to Malicious Use of Social Media, NATO STRATCOM COE The Black Market for...
October 9, 2018
2018 Consumer Experience Analytics Report, NetBase Alcohol Brands on Social Media: 2018 insights for spirits brands across whiskey, vodka, gin, rum, & tequila, NewsWhip Measuring PR's Impact: the Framework for Digital PR, TrendKite News and Political Information Consumption in Brazil:...
August 28, 2018
Gen Z: The TotalSocial Generation, Engagement Labs This is what filter bubbles actually look like, Graphika Agencies + Top Tier Brands: A Social Review, Infegy New Strategies in Media Relations, Meltwater Wie Netzwerkanalysen das Online Marketing revolutionieren and Schadet die...
June 29, 2018
TrendKite announced that it has acquired Insightpool and Union Metrics as part of a strategy to create a complete digital PR platform for marketing and PR. The company plans to integrate technology from both acquisitions, while Insightpool and Union Metrics...
December 29, 2017
TrendKite announced that it has raised $11 million in an investment round led by Harmony Partners. The company says it will use the money to suport ongoing product development. blog post Form D...
July 27, 2017
Buzzlogix Posting Queue. Falcon.io More Instagram metrics. Sotrender Relative / Absolute Affinity. Spredfast More Instagram metrics. TrendKite PR Attribution....
June 22, 2017
Affinio Visual exports, Segment a Cluster reports, Deltas page, image search by label, filter engagement metrics by time zone. eClincher Saved replies. Also, team roles and assignments, and more. Futuri TopicPulse content stream. Hootsuite Amplify for Selling. HowardsHome Sales Triggers. Mention Spread analysis (content diffusion). Socialdraft Post...
March 30, 2017
Actiance Socialite: auto-post approval process. amaSocial Instagram coverage. Brandwatch Improved blog, Glassdoor and Instagram coverage. eClincher Chrome sharing extension, One-Time Queue, updated analytics and reporting modules, Instagram and YouTube analytics, Instagram coverage, retweets and Facebook Ad comments in inbox, Snip.ly integration, optional influencers module,...
December 27, 2016
The Total Economic Impact of the Crimson Hexagon Platform, Forrester Research / Crimson Hexagon Communicator's Funnel: The Data-Driven Framework for PR Strategy, TrendKite ...
December 16, 2016
Canvs Facebook Live features. Lexalytics Semantria available as a PubNub block. Mediatoolkit Automated sentiment analysis. Onalytica New Influencer Discovery. Seekr Facebook topic data. Signal New SMS Alerts. SocialHub New mobile app (Android/iOS). TrendKite New spike alerts....
November 3, 2016
TrendKite New SEO metric, SEO Impact via Moz integration. Twitter Quick replies and welcome messages in Direct Messages. Supported by: Audiense Conversocial Spredfast Sprout Social ...
October 13, 2016
blueReport New smartphone app (iOS, Android, Windows Phone). Brand24 Storm Alerts (alerts to sudden changes in volume or reach). Lexalytics Salience 6.2: improved machine learning, emoji analytics, email processing, enhanced named entity recognition. TrendKite New Article Impact metric....
July 30, 2015
Echosec Major update: filtering by feeds, universal search bar, date and time filter, improved drawing tools, real-time streaming. Falcon Social Facebook topic data. Mention Tags. Sprinklr New Benchmarking module. TrendKite Google Analytics integration. Zubit Historical Twitter data to 2006....
January 22, 2015
Recently announced software updates: Bringr New editorial calendar. Digimind New Digimind app for Hootsuite. EngageSciences Authenticated rights management for Flickr and Youtube, rights management history, new analyst and moderator user roles, campaign customization, API improvements. Pulsar Geographic search. Also, improved filters. TrendKite Multi-language coverage....
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