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Cision Acquires Falcon.io

Cision  announced that it has acquired Falcon.io  to integrate social media campaigns across paid, owned, and earned media. The Falcon.io product will remain available separately and will also be integrated with the Cision Communications Cloud. Terms of the deal were not disclosed.

Cision has been a serial acquirer since its 2014 merger with Vocus. For the complete list, see SMA's acquisitions scorecard.

YouGov Acquires Portent.IO

Portent.IO announced that it has been acquired by YouGov  for its social media analysis and data science capabilities. The Portent.IO team has joined YouGov. Their product will be rebranded as YouGov Signal, which will expand from its film and TV roots to serve sports and brand clients.

Comintelli Completes IPO

Comintelli  announced that its shares have begun trading on Stockholm's Spotlight Stock Market after an oversubscribed initial offering.

Slyce Buys Ditto Labs IP

Slyce announced that it has purchased the intellectual property assets of Ditto Labs  for its visual search platform. The acquisition includes patents and patent applications, plus other digital assets of Ditto's image recognition technology platform. Terms of the deal were not disclosed.


Synthesio Joins Ipsos

Ipsos announced that it has acquired Synthesio  in a cash transaction valued at more than $50 million. Ipsos plans to maintain Synthesio as a standalone business unit, which will keep its name and leadership.

TrackMaven and Skyword Merge

TrackMaven  and Skyword have announced their merger in a combination of strengths in content marketing.

Brandwatch  and Crimson Hexagon  have announced their merger. The combined company will retain the Brandwatch name.

Linkfluence  announced that it has received $21 million in a series D investment round from Ring Capital and Tikehau Capital. The company also announced its acquisition of the content curation and analysis specialist Scoop.it in a pooling of technology talent and resources.

Linkfluence gains its first North American office in San Francisco, and Scoop.it CEO/co-founder Guillaume Decugis becomes the CEO of Linkfluence.

Brickfish Acquires Nuvi

Brickfish  announced that it has acquired Nuvi  to add social media analysis to its product portfolio. Brickfish offers GroundSpark, a social media planning, publishing, and analytics platform that emphasizes collaboration.

Nuvi's Levi, UT office becomes a second location for the Chicago-based Brickfish.

Spredfast and Lithium Combine

Spredfast  and Lithium Technologies  have announced an agreement to merge their companies. The combined company will be privately held by Vista Equity Partners and led by Lithium CEO Pete Hess. Terms of the deal were not disclosed.

Mynewsdesk Acquires Mention

Mynewsdesk  announced that it has acquired Mention  to add web and social media monitoring to its integrated communications and PR platform for SMBs. The existing Mention service will remain available for now. Terms of the deal were not disclosed.

Launched in 2003, Mynewsdesk joined NHST Media Group in 2008 and is currently active in the Nordics, UK, Germany, and USA. Mention claims 650,000 active business users in more than 125 countries.

Cision  announced that it has acquired ShareIQ, a media intelligence platform for visual media. The ShareIQ platform will be available to Cision customers, and the company plans to integrate it into its Communications Cloud platform by the end of the year. ShareIQ will be dissolved as a company, and its leadership, product management, development and engineering teams will join Cision.

Forrester (Nasdaq: FORR) announced that it has acquired FeedbackNow and GlimpzIt  in a step toward building a real-time customer experience platform, CX Cloud. FeedbackNow makes a physical device for collecting customer satisfaction data, which will be one input to the planned platform. GlimpzIt technology will contribute to analysis of the feedback data.

TrendKite  announced that it has acquired Insightpool  and Union Metrics  as part of a strategy to create a complete digital PR platform for marketing and PR. The company plans to integrate technology from both acquisitions, while Insightpool and Union Metrics will both continue their operations and existing services.

Terms of the deal were not disclosed.

Twitter Acquires Smyte

Twitter  announced that it is acquiring Smyte for its technology to address safety, spam and security issues. Smyte has shut down its existing business and will focus on applying its capabilities to Twitter's needs.

Quotient Acquires Ahalogy

Quotient Technology (NYSE:QUOT) announced that it has agreed to acquire Ahalogy  for its social media and influencer marketing capabilities. The all-cash deal is valued at up to $50 million, including incentives.

Unison Acquires Brand Machine

Unison  announced that it has acquired Brand Machine to add strategic marketing services to its capabilities. The company describes the deal as a continuation of its Detroit-based regional consolidation strategy.

Unison acquired the media and content intelligence specialist two42solutions in 2015.

Meltwater Acquires Sysomos

Meltwater  announced that it has acquired Sysomos  to boost its capabilities in social media analytics and engagement. Sysomos will become Meltwater's Social Analytics division, distinct from the company's existing Media Intelligence division. Sysomos CEO Peter Heffring will lead the new division.

Meltwater has been a consistent acquirer, most recently of DataSift last month. Sysomos in its current form dates back to the 2015 combination of Sysomos and Expion.

Meltwater Acquires DataSift

Meltwater  announced that it has acquired DataSift  for its data and analytics platform and team. This is Meltwater's sixth acquisition in the past year.

The DataSift platform remains available to customers, who also gain access to other data and tools from Meltwater.

YouScan  announced that it has acquired BrandSpotter  in an all-cash deal, combining two SMA providers with a regional specialty in Russia and the CIS region. Current BrandSpotter customers retain access for the term of their contracts, but the platform is being retired, and YouScan is encouraging customers to move to their own platform sooner.

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