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OneQube  announced that it has acquired Internet Media Labs and Them Digital, and that it has launched its new product portfolio focused on audience automation.

The acquisition of New Media Labs represents a reconsolidation of existing relationships (NML introduced oneQube as a product in 2012). The addition of Them Digital gives the company a content-optimization platform, machine-learning technology and key personnel.

Internet Media Labs introduced oneQube (previously known as Chirpaloo), a tool for profiling Twitter followers and managing interactions with them. The product is currently in beta.

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