Results tagged “ebiquity, echo research”

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Ebiquity Sells Ad Intel Unit

Ebiquity  announced the sale of its advertising intelligence business to Nielsen in a £26 million cash transaction. The change moves Ebiquity away from its hybrid product/services model toward an emphasis on services, particularly its Media Value Measurement and Marketing Performance Optimization practices.

Ebiquity Buys Australian Consultancy

Ebiquity  announced that it has acquired the digital strategy and analytics consultancy Digital Balance to extend its services operation in Australia. Beyond a name change to Digital Balance Australia, the company continues unchanged as a subsidiary of Ebiquity.

New Papers, 1 April 2014