The business of monitoring, measuring and understanding social media
January 23, 2019
Companies in social media analysis changed ownership 25 times in 2018—down from 29 in 2017, but with more mergers of equals and an IPO to add interest. As usual, most transactions are portfolio plays, companies adding to their technology and...
December 18, 2018
Portent.IO announced that it has been acquired by YouGov for its social media analysis and data science capabilities. The Portent.IO team has joined YouGov. Their product will be rebranded as YouGov Signal, which will expand from its film and TV...
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