The business of monitoring, measuring and understanding social media
January 7, 2020
Companies in social media analysis changed ownership 21 times in 2019. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.
January 23, 2019
Companies in social media analysis changed ownership 25 times in 2018—down from 29 in 2017, but with more mergers of equals and an IPO to add interest. As usual, most transactions are portfolio plays, companies adding to their technology and...
May 18, 2018
Unison announced that it has acquired Brand Machine to add strategic marketing services to its capabilities. The company describes the deal as a continuation of its Detroit-based regional consolidation strategy. Unison acquired the media and content intelligence specialist two42solutions in...
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