The business of monitoring, measuring and understanding social media
January 7, 2020
Companies in social media analysis changed ownership 21 times in 2019. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.
July 12, 2019
Atribus New image analytics. Cision Cision Communications Cloud: major update, integrating TrendKite and Falcon.io capabilities. OBI4wan WhatsApp, TOPdesk and Freshchat integrations. Stackla New discovery interface and Universal Search. Synthesio Signals: new trend-detection and intelligence module. pr...
January 23, 2019
Cision announced that it has acquired TrendKite for $225 million in cash and stock. The TrendKite platform will continue as a standalone product with a longer-term plan of integration into the Cision Communications Cloud product. Cision also announced the sale...
January 23, 2019
Companies in social media analysis changed ownership 25 times in 2018—down from 29 in 2017, but with more mergers of equals and an IPO to add interest. As usual, most transactions are portfolio plays, companies adding to their technology and...
January 22, 2019
The State of Data-Driven Communications in 2018, PR News / PublicRelay PR Software Buyer's Guide, TrendKite Measuring Traffic Manipulation on Twitter, Computational Propaganda Research Project Government Responses to Malicious Use of Social Media, NATO STRATCOM COE The Black Market for...
October 9, 2018
2018 Consumer Experience Analytics Report, NetBase Alcohol Brands on Social Media: 2018 insights for spirits brands across whiskey, vodka, gin, rum, & tequila, NewsWhip Measuring PR's Impact: the Framework for Digital PR, TrendKite News and Political Information Consumption in Brazil:...
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